Senior Manager External Communications

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team
The External Communications team shapes and protects CFS's reputation by delivering clear, consistent and strategic communication to media, members, industry stakeholders, and the wider public.  The team develops and executes external communications strategies, narratives and campaigns that support CFS's brand, purpose and business objectives.  

This includes managing media relations, preparing spokespersons, leading proactive and reactive media and other communications projects, leading major announcements, monitoring public sentiment, and ensuring CFS's external voice is strong, credible and aligned with its commitment to helping Australians achieve financial freedom. 

 Your Responsibilities

• Build and manage strong media relationships, confidently pitching stories to personal finance, and broadcast journalists to secure high‑impact media coverage. 
• Lead integrated communications campaigns end‑to‑end, collaborating across teams to deliver measurable results. 
• Analyse data and industry trends to shape compelling narratives and identify proactive media opportunities. 
• Produce high‑quality content, including media materials, research reports, commentary, and social amplification assets. 
• Engage effectively with senior stakeholders, providing strategic communication advice and influencing outcomes. 

Your Capability and Experience

• Demonstrable experience in media relations or journalism. 
• A proven ability to place financial stories in mainstream media, through an established network of media contacts across consumer finance and broadcast outlets. 
• Exceptional writing skills—clear, persuasive, audience‑focused.  
• A collaborative mindset, with strong stakeholder management and influencing skills. 
• Drive, resilience, and the ability to adapt quickly and respond to opportunities in a fast‑paced environment. 
• Confidence engaging senior leaders and navigating complex subject matter. 

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Additional day for your birthday
• Access to CFS Employer Super
• Life Leave - 3 days per annum
• Access to Sonder who provides human-powered medical, mental health and safety support through one easy-to-use app enabling you to get support whenever and wherever you need. 
• Access to Corporate rates with BUPA Health Insurance
• Confidential coaching and counselling services supporting life, mind, body, relationships, work and family to assist you in taking charge of your own health and wellbeing

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential. 

Apply today and join us in helping Australians to achieve their financial freedom. 

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate's employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).