AI Growth Director
1 day ago
About Influx
Influx is the market leader in on-demand support teams, delivering 24/7 support and sales for high-performing tech companies and global brands — all in a simple, month-to-month model.
We're proudly headquartered in Melbourne and partner with a global customer base.
The Role:
As
AI Growth Director
, you'll own the global marketing strategy and execution for
AI Services
. This is your chance to build a category-defining offering in AI-powered customer experience, with the freedom to design scalable marketing engines from the ground up.
You'll be the
storyteller, demand-generator, and brand-builder
who puts Influx AI Services on the map — turning vision into a sustainable, high-growth business line.
What you'll do:
a. Demand Generation
- Design and execute a global demand generation strategy (with clear inputs, outputs, and timelines).
- Build the hook that turns curiosity into paying customers.
- Own distribution channels: content, partners, email, paid media.
- Prove what's working (and what isn't) — show, don't tell.
- Always be learning.
b. Product Marketing & Positioning
- Craft differentiated messaging that excites and converts.
- Produce sales enablement assets: decks, one-pagers, case studies, web content.
- Translate complex AI concepts into simple, business-focused outcomes.
- Feed insights into product development to ensure GTM success.
- Make us proud of what we're selling.
c. Cross-Functional Collaboration
- Partner with Sales to sell more effectively.
- Partner with Marketing to amplify AI Services across channels.
- Partner with Service Delivery to promote AI Services with active clients.
- Support global marketing efforts with thought leadership, events, and PR.
What We're Looking For
- 8+ years of experience in B2B marketing, with a strong track record in demand generation and product marketing.
- Proven experience driving "zero-to-one" growth in a startup environment.
- Track record of building scalable lead gen channels (outbound, partnerships, co-marketing).
- Strong storytelling ability — simplify complex tech for decision-makers.
- Highly collaborative across Sales, Product, and Service Delivery.
- Data-driven, with ability to measure, report, and improve ROI.
- Comfortable working with founders and technical leaders to shape new categories.
Our Values
- Do what you say you're going to do.
- Treat others as you want to be treated.
- Show, don't tell.
- Prioritize the listener when communicating.
- Create a high-performance work environment that enables a life outside of work.
Who You'll Work With
- GM of AI Services (co-founder of Influx)
- Chief Growth Officer
- Head of Marketing
- Head of Sales
- Stakeholders across the business
This role requires 3–4 days per week in our Cremorne, VIC office (coworking space with great perks: coffee, rooftop access, monthly events, and more).
Why Join Us:
At Influx, you'll be part of a team that moves fast, values results, and gives you the freedom to make an impact. This is a rare opportunity to shape a new category in AI services — with the backing of a proven business and the trust to build something extraordinary.
Ready to build the future of AI-powered customer experience? Apply now.
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