Head of Marketing

3 days ago

Leichhardt NSW, Australia 3P LEARNING Full time $120,000 - $180,000 per year

At 3P Learning we genuinely offer you a career with purpose and meaning. We build educational products that are motivating and engaging for children, and easy for parents and educators to use. Our products, including Reading Eggs, Mathletics and Mathseedsare adored by millions all over the world.

You'll love that we are a dynamic and growing business with a global presence but, at the same time, we are small enough for you to be heard and truly make a difference. We're seeking a Head of Marketing – B2C to lead our global growth strategy, driving subscriber acquisition, engagement, and retention across APAC, AMER, and EMEA.

Our primary B2C audience is parents of preschool and early primary-aged children who want to give their kids a confident start in reading and maths. You know how to reach them with the right message, through the right channels, to inspire action.

Reporting to the Chief Revenue Officer, you'll shape and execute a high-impact marketing roadmap built on performance, experimentation, and customer insight — accelerating our next stage of growth.

What you'll do

  • Lead global B2C growth strategy: Build and execute data-led marketing plans that drive acquisition, activation, and retention across web and app ecosystems.

  • Own the performance funnel: Manage paid media, SEO, and ASO to deliver against growth and LTV targets.

  • Use insight to drive action: Apply analytics, A/B testing, and customer segmentation to improve conversion rates, engagement, and ROI.

  • Champion experimentation: Build a culture of continuous improvement through rapid testing, learning, and iteration.

  • Collaborate cross-functionally: Work closely with Product, Development, and Customer Support to align acquisition and retention strategies to product experience.

  • Lead and inspire a global team: Develop capability and accountability across markets, empowering a high-performing, results-driven team.

  • Report and optimize: Define KPIs, measure campaign ROI, and communicate marketing impact through clear attribution and insight.

What you'll bring

  • 8+ years in digital or growth marketing, ideally within a subscription, SaaS, or eCommerce environment.

  • Proven success scaling B2C growth through paid performance, SEO, lifecycle, and CRM channels.

  • Deep understanding of analytics, attribution, conversion optimization, and LTV modelling.

  • Hands-on experience with tools like GA4, Google Ads, Meta Ads Manager, marketing automation, and data visualization platforms.

  • Ability to balance strategic leadership with operational execution in a fast-moving, global business.

  • Strong collaborator and communicator, able to influence across functions and geographies.

  • A natural coach and leader who builds capability, curiosity, and accountability in their team.

Why you'll love working here

  • A chance to make a global impact helping millions of families connect with learning.

  • Flexible, hybrid work environment with autonomy and trust.

  • Learning and career development pathways — grow your leadership, analytics, and commercial skills.

  • Collaborative culture where innovation, experimentation, and impact are celebrated.

  • Inner west Sydney office with on-site barista and a vibrant, creative team environment.

  • Opportunity to shape growth at an ASX-listed EdTech leader with a bold vision for the future.

Join us

If you're a performance-driven marketing leader who thrives on insight, innovation, and measurable impact, we'd love to hear from you.

Apply now and help shape how millions of children around the world fall in love with learning.

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