Lead Manager

2 weeks ago

Somerton, Victoria, Australia Snowy River Caravans Full time $90,000 - $120,000 per year
  • The opportunity to be a foundational member of a high-impact national sales support team
  • The chance to represent a product that genuinely excites people
  • Collaboration with a positive, driven team culture focused on success and support

Snowy River Caravans is Australia's fastest-growing caravan brand.

We believe in empowering Australians to explore their backyard with confidence and comfort. As we grow rapidly across Australia and New Zealand, we're building a high-performance national team that shares our passion for adventure, innovation, and exceptional customer experience.

PURPOSE OF THE ROLE
The Lead Manager is the first point of human contact for prospective online Snowy River Caravans customers. Your job is to turn interest into intent. You'll guide leads through their early decision-making, qualify them based on their lifestyle and needs, and connect them to the right dealership or salesperson.

From there, you'll track the lead through to a sales conversion or lost deal.

Key Responsibilities
Lead Qualification & Contact

  • Respond to inbound leads within 5–15 minutes (calls, forms, live chat, social)
  • Use scripted and personalised questioning to qualify intent, product fit, timeline, budget, and location
  • Update CRM records in real-time with full transparency (we use Salesforce)

Appointment Setting

  • Book sales appointments or product viewings with the appropriate dealership/sales team
  • Match lead to appropriate caravan range (Hybrid, Pop-Top, Luxury, etc.) based on persona and preferences

Lead Nurturing

  • Build trust through proactive follow-ups via calls, SMS, and email
  • Maintain engagement over weeks/months for "not ready yet" leads
  • Maintain clear next steps for every lead

Sales Support

  • Close sales when appropriate (especially if the customer is ready and qualified)
  • Escalate hot leads instantly to a dealer or sales representative

Reporting & CRM Management

  • Maintain 100% accurate CRM records (status, notes, caravan type, budget, interests, etc.)
  • Tag leads for future retargeting (e.g., Hybrid buyer, NSW, etc)
  • Report weekly on funnel performance and blockers

Key Skills & Attributes

  • Strong verbal communication and confidence on the phone
  • Highly organised and comfortable using CRM tools, especially Salesforce
  • Able to follow a script but confident adapting to each lead
  • Passionate about outdoor adventure, travel, caravanning, or off-grid living
  • Resilient and self-motivated, you know how to follow up without being pushy
  • Familiarity with Snowy River Caravans and our competitors is a bonus

KPIs & METRICS
First Contact Time:- Qualification Rate: 60%+
- Appointment Set Rate: 40%+
- CRM Data Accuracy: 100%
READY TO APPLY?

If you're a relationship-builder with a love for the open road and want to be part of something growing, innovative, and customer-centric, we'd love to meet you.

Apply now and help us deliver the Snowy River experience to thousands of Aussie adventurers.

Snowy River Caravans is an Equal Opportunity Employer and welcomes applications from a diverse range of backgrounds to apply for our positions. We are committed to creating an inclusive work environment for all employees.

No agencies please, we have this one covered

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