CRM Campaign Manager

Job no: 516496

Work type: Full time

Location: VIC - Metro

Categories: Marketing, e-Commerce

• Iconic Australian owned and operated retail business
• Must have at least 2+ years of simultaneous marketing campaigns (Email, SMS, Direct Marketing).
• Hybrid role in a vibrant team culture where we embrace pace & encourage new ideas

Are you ready to take charge of an industry-leading CRM program that fuels both customer passion and massive business growth? This is your opportunity to join one of Australia's largest retailers in a full-time, ongoing capacity

Spotlight Retail Group is seeking a talented CRM Campaign Manager to oversee our Email, SMS, and Direct Mail initiatives. This is full-time permanent opportunity to secure a long-term hybrid role with work flexibility in a vibrant, fast-paced culture.

What You'll Be Doing

As our CRM Campaign Manager, you'll be the driving force behind our customer-facing communications. Your mission is to elevate our omnichannel marketing effectiveness through strategic execution and relentless experimentation:

• Lead Campaign Execution: Oversee the end-to-end delivery of CRM and BAU campaigns - from design brief and approvals through to build, send, and reporting.

• Drive Innovation: Develop and execute a rigorous A/B testing agenda and experimentation roadmap to enhance campaign effectiveness and rapidly apply learnings.

• Cross-Functional Alignment: Collaborate within the CRM & Loyalty teams to align BAU and lifecycle programs for maximum impact.

• Omnichannel Best Practice: Lead the charge on best practice for omnichannel campaigns, focusing on send planning, segmentation, content weightings, and innovative design.

• Stakeholder Management: Manage the go-to-market process, building strong, co-operative relationships with key internal teams (Product, Marketing, Trade) and external agencies.

• Measure & Report: Present campaign performance reports, forecasting metrics, and industry trends, working alongside the CRM & Loyalty Analyst.

• Team Leadership: Lead, coach, and support CRM Campaign Coordinators to deliver consistent, high-quality campaigns.

• Continuous Improvement: Promote a culture of safety, feedback, and ongoing development across your team and projects.

What You'll Bring

You are a proactive, analytical leader with a 'can do' attitude and great commercial acumen, looking for a long-term home for your skills.

• Experience: 2-4 years of related experience, with proven success in managing the execution of multiple marketing campaigns simultaneously, specifically in Email, SMS, and Direct Marketing.
• Skills: Exceptional communication, project, and team management skills. Strong problem-solving ability and a high-level understanding of current marketing trends.
• Mindset: An analytical approach to interpret and translate data, with experience in analysing and segmenting audiences. You're autonomous, confident, and constantly curious about new ways of doing things.
• Leadership: Ability to manage a team, providing coaching and guidance to junior team members (CRM Campaign Coordinators).
• Education: Bachelor's degree in communication, digital marketing, or a related field.

What's In It For You?

We pride ourselves on providing incredible career growth and opportunities as part of the Spotlight Group family. Secure your future with us and benefit from:

• Permanent Security: A full-time, ongoing role offering stability and career longevity.
• Unparalleled Exposure: Work across and gain exposure to one of Australia's largest and continually growing retailers.
• Career Growth: Enjoy clear career progression, personal development, and mentoring.
• Great Perks: Team member discounts across all our brands, EAP, Gym Membership Discounts, and more
• Culture: Be part of a culture that rewards initiative and creativity.

Who We Are

Spotlight Group Holdings ("SGH") is Australia's largest privately-owned and operated family business, comprising of the Spotlight Retail Group, the Spotlight Property Group, Spotlight Direct Investments and the Spotlight Charitable Foundation.

Comprising of the long term existing iconic brands in Spotlight, Anaconda and Mountain Designs, together with the exciting addition of Harris Scarfe, SRG is acknowledged as the market leaders within the Australian retail Space.

If you're ready to make a significant and long-term impact on customer engagement and business growth for some of Australia's most loved retail brands, apply today

You must have unrestricted working rights in Australia to be considered.

Click 'Apply Now' to submit your up-to-date resume and cover letter