Marketing Account Executive

The Role

As a Marketing Account Executive, you'll support the delivery of B2B marketing campaigns and events, working closely with internal teams and clients. You'll gain hands-on experience in campaign planning, client communications, and project coordination, helping to ensure successful outcomes across your accounts.

Key Responsibilities

Client Relationship Management

• Contribute to building successful relationships with clients, acting as the day-to-day point of contact for queries and next actions.
• Attend regular client meetings and calls to review timelines, progress, performance, gather feedback, and identify opportunities for further campaign opportunities.
• Escalate client concerns to the Account Manager or Client Lead as needed, supporting resolution processes.
• Understand client businesses, industries, and objectives to provide input into campaigns and guidance.
• Support the resolution of client concerns by liaising with the Account Manager or Client Lead.
• Prepare campaign status reports, campaign performance, and key metrics for clients and internal stakeholders.

Planning and Project Management

• Work closely with the internal Client Team and Strategy Director to develop tailored marketing and business development strategies and campaigns, and monitor deliverables for the client accounts you work on.
• Support the execution of marketing and business development activities and campaigns.
• Monitor industry trends and competitor activities to provide clients with innovative solutions.
• Prepare presentations, decks and reports for meetings and presentations with clients.

Account Team Management

• Work closely with account teams internally, fostering a collaborative and high-performance work environment.
• Request internal resources effectively on your accounts to ensure seamless service delivery.

Event Management

• Manage all aspects of event logistics to ensure smooth execution.
• Source and coordinate venues that align with event requirements.
• Assist in identifying and coordinating relevant speakers for events.
• Brief designers to create engaging and effective landing pages.
• Attend and manage the event on the day, ensuring smooth delivery and effective stakeholder management.
• Be prepared to travel for events outside the UK as required.

Financial Management

• Support the tracking of project budgets and provide updates to the Account Manager or Client Lead.
• Assist in compiling financial updates under the guidance of the Account Manager.

Operational Excellence

• Adhere to company processes to ensure high-quality, efficient service delivery across all of the accounts you work on.
• Monitor client satisfaction and highlight challenges with your Client Lead proactively to maintain long-term partnerships.
• Collaborate with internal teams to ensure integrated and effective campaign delivery.

New Business

• Assist in the preparation of proposals, presentations, and pitches to win new business and expand existing accounts by gathering insights, preparing slides, and supporting logistics.

Required Experience

• 1–2 years of experience in a marketing or client services role, ideally within a B2B environment.
• Exposure to event management and campaign coordination.
• Degree in Marketing, Business, or related field.

Desirable Experience

• Experience working with
  
  project management tool.
• Experience working within a CRM system.

Key Attributes

• Experience: Exposure to marketing and lead generation activities within a B2B organisation.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
• Relationship Building: Strong interpersonal skills with the ability to build and maintain relationships with clients and internal teams.
• Analytical Skills: Ability to analyse data and metrics to inform decision-making and demonstrate campaign effectiveness.
• Organisational Skills: Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Problem-Solving: Proactive and solution-oriented, with the ability to address and resolve client issues effectively.
• Technical Proficiency: Familiarity with marketing automation tools, CRM software, and other relevant technologies.