Marketing Specialist

5 days ago

Melbourne City Centre, Victoria, Australia Job Details Full time $60,000 - $100,000 per year

The role

At David Jones, we exist to inspire like no other. As we continue to deliver our Vision 2025+ transformation strategy, we're reimagining what a modern premium retailer looks like—and we know that visionary talent is the key to making it happen.

We're seeking a Marketing Specialist – Beauty to support the development and delivery of growth-driving marketing strategies and retail media plans across the beauty category. This role is responsible for creating marketing campaigns that drive full-funnel shopper engagement, grow category share, and maximize both retail sales and media revenue.

Reporting to the Marketing Manager, you will collaborate cross-functionally with merchandising, brand, sales, and media teams, and work directly with brand partners to unlock growth through targeted, insight-led marketing activity. You must bring a combination of brand management experience, media buying knowledge, campaign planning skills, and strong commercial acumen.

What you'll be doing

  • Build and manage high-impact brand partnerships for a portfolio of premium and emerging beauty brands, balancing storytelling with commercial outcomes
  • Lead the planning and execution of integrated marketing campaigns across instore, digital, paid media, social, and experiential
  • Activate campaigns through the David Jones marketing ecosystem, partnering with internal teams to deliver data-led, omni-channel programs that drive conversion and brand equity
  • Leverage David Jones' growing retail media capabilities—including first-party data, media inventory, and in-store touchpoints—to enhance campaign performance
  • Support the development of new retail media opportunities, aligning with the global shift in department store marketing teams becoming performance-driven media partners
  • Collaborate and support the Marketing Manager to deliver broader category and enterprise-level marketing priorities

What you'll bring

  • 5+ years of experience in a strategic, executional marketing role, ideally in beauty, retail, or an agency
  • Proven ability to deliver multi-channel campaigns in a fast-paced, collaborative environment
  • A deep understanding of the beauty consumer mindset, trends, and content formats that drive engagement
  • Commercial acumen and a natural ability to manage competing priorities without compromising quality
  • Strong stakeholder management and communication skills—comfortable working across internal and external teams

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