Project Marketing Manager

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

The key purpose of the Project Marketing Manager is to support and implement the Development Marketing Strategy driving the marketing and communications activities for various development projects. This role is a key partner to the project's Development Managers and Head of Brand, Marketing and Experience, providing end to end project management for the implementation of marketing campaigns for multiple projects ensuring sustainable long-term consumer loyalty and competitive advantage for our redeveloped destinations of the future. The Project Marketing Manager will also be responsible for leading and supporting the delivery of retailer engagement strategies and programs.

Please note this is a contract position that will end on the 29th January 2027

Key Accountabilities

• All elements of the annual performance cycle are completed by the due date (including goal setting, mid-year reviews, EOY conversations)
• Regular 1:1's, team meetings and development conversations conducted - minimum monthly cadence
• Performance issues are managed in an effective and timely manner
• Quarterly development conversations conducted with all team members
• 100% of compliance training is completed on time for team
• All health and safety, risk and compliance requirements are delivered across the team
• Effective management of budgets as per forecast with demonstrated focus on managing cost
• Demonstrated commitment to building own capability as a people leader
• Deliver and support the execution of the developments marketing plan and activity predevelopment, during construction and through to launch.
• Whilst brand-led and nationally supported, understanding of the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activations, PR and partnerships.
• In conjunction with the Digital and Social Specialist implement social and digital activity, monitoring and reporting.
• Event, campaign and activation install, dismantle, risk assessments and day to day management during each event/ campaign or activation
• Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams
• Financial/ budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and the annual budgeting process
• Localise the national sustainability strategy including relationship management, community bookings and data reporting.
• Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support.
• Administrative and reporting duties will include and are not limited to preparing reports and attending PCG/ CAR Meeting's and state meeting's; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR's and compliance reporting.
• Key stakeholder engagement
• Support the development and planning of marketing strategies relevant to the project
• Project manage customer communication, wayfinding and hoarding treatments during construction
• Support the delivery of B2B (retailer / commercial / residential) and B2C marketing collateral
• Manage project pages of centre website
• Support the development of any additional website or digital requirements
• Create launch and stabilisation activity plans in collaboration with centre Brand Experience Executive

Key Relationships

• Brand Experience Executive
• Head of Brand Marketing and Experience
• Regional Digital Marketing and Social Specialist
• Development Team
• Marketing and Creative Services
• Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams, Casual Mall Leasing and Vacant Shop Income teams.
• Leasing Executives
• Property Analysts
• Legal Team
• Governance Team
• Risk Team

Experience & Capabilities

ESSENTIAL EXPERIENCE (what you have done)

• You will be an experienced Marketing professional with a background within the retail industry.
• You will have demonstrated experience managing marketing projects end to end and working closely with local marketing team's key stakeholders to position the project in a compelling way to consumers through development marketing plans, marketing budgets, advertising campaigns, ground breaking events, grand opening events and public relations.
• You will be known for your ability to effectively collaborate with a variety of individuals and groups coupled with your exceptional reporting and financial management capability.
• Known for your passion and experience in the retail and/or shopping centre marketing industry (development and or project specific), you have a reputation for continually nurturing customers, understanding their needs and always delivering on the consumer experience.
• Your desire to live and breathe the Vicinity brand will see you succeed in this role.
• A relevant tertiary qualification is preferred.

CRITICAL KNOWLEDGE (what you need to know)

You will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights. This will require:

• Event implementation and management skills
• Proofreading and editing skills
• Interpersonal and strong verbal and written communication skills
• Customer service skills
• Financial acumen and proven performance to drive value and commercial results.
• Strong organisational, compliance and time management skills
• Ability to work as a part of a team and develop/ maintain strategic relationships (who you are)

CAPABILITIES (what you can do)

• Develop Strong Stakeholder Relationships - Identify, nurture and strengthen diverse stakeholder relationships - Intermediate.
• Strategic Thinking - Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long-term goals - Advanced.
• Consumer-Led - Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy - Advanced.
• Customer Focused - Understand various customer stakeholders and always consider their needs when making decisions - Intermediate.
• Data Driven Decision Making - Use data, metrics and facts to guide decisions, rather than relying on intuition or experience - Intermediate.
• Digital Acumen - Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space - Intermediate.
• Demonstrate Financial Acumen - Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term - Intermediate.
• Problem Solving - Use logic and methods to solve problems with effective solutions - Advanced.
• Effective Communication - Convey messages effectively, enhancing their ability to engage, inform and inspire their audience - Advanced.
• Brand Positioning - Design the Centre's offering and image to occupy a distinctive place in the mind of the target market - Advanced.
• Brand & Marketing Financial Governance - Know what must be done to demonstrate responsible and commercial stewardship of Marketing Promotional Funds - Advanced.
• Digital Marketing - Use digital marketing channels to engage, inform and influence customers to be aware of us, to consider us, and to shop with us - Intermediate.
• Digital Marketing Products & Platforms - Leverage digital tools and technologies to optimise marketing processes and enhance customer experiences - Foundational.
• Media Management - Strategically plan, execute and optimise paid media advertising across through the line marketing campaigns, ensuring efficient use of budget to maximise reach, engagement and conversions - Advanced.
• Creative Development - Drive marketing success through effective brainstorming, creative problem solving, understanding of brands and campaign objectives, and staying ahead of industry trends - Intermediate.
• Sponsorships & Partnerships - Connect with like-minded brands to create shared value - Intermediate.
• Campaign Planning & Management - Deliver the right program, at the right place and the right time; meeting KPIs and having an in-depth understanding of every facet of Brand & Marketing at Vicinity - Intermediate.
• Market & Consumer Research - Find, gather, analyse and interpret a wide array of information to solve business problems - Intermediate.

PERSONAL ATTRIBUTES (who you are)

You consistently demonstrate and role model the behaviours that bring the Vicinity values to life:

Respect:

• We listen to and acknowledge each other's views
• We have difficult conversations with care

Integrity:

• We back our words with the right actions
• We do the right thing, no matter the situation

Customer Focus:

• We nurture a genuine connection with our customers
• We consider customer needs when making decisions

Collaboration:

• We invite the right people to the table
• We balance consensus with decisive actions

Excellence:

• We always strive to improve
• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members
• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email:

Phone: (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.