Senior Digital Producer

As Digital Producer you will be responsible for managing the day-to-day updates of the HCF website, HCF app, and various microsites, as well as governing, and executing campaigns and website end to end user experience. You will work closely with the Digital Product team, brand and content teams, technology, as well as internal stakeholders across the business.

You'll be motivated to ensure the experience you're creating and publishing is focused on the needs of the users and aligns with customer experience strategies. You will have customer focused and data driven approach to provide an exceptional connected experience across HCF channels; and drive member acquisition, experience, and retention.

Senior Digital Producer

The Opportunity

We're looking for a Senior Digital Producer to lead the day-to-day content updates and user experience delivery across HCF's digital platforms, including our main website, app, and 250+ microsites. In this key role, you'll work across departments and with external partners to bring seamless, data-driven digital experiences to life—improving engagement, acquisition, and retention of our members.

You'll be a strategic thinker, a hands-on producer, and a champion for the customer, bringing together creativity, technical knowledge, and cross-functional collaboration.

This is an 18-month max term contract

What You'll Do

• Manage ongoing content updates for the HCF website, app, and microsites using Adobe Experience Manager (AEM), Adobe Target, Jira, and Confluence.

• Collaborate with brand, content, marketing teams, and agency partners to understand business goals and translate them into compelling digital experiences.

• Develop wireframes and concepts that align with user needs and campaign objectives.

• Leverage customer insights, data analytics, and feedback to optimise user experience across all digital touchpoints.

• Provide recommendations to streamline internal processes and improve delivery efficiency for digital production tasks.

• Contribute to the planning and execution of campaigns, initiatives, and business-as-usual (BAU) activity.

• Facilitate workshops and stakeholder engagement sessions to support key digital projects.

About You

• Minimum 5 years' experience in digital production, either in-house or agency-side.

• Strong hands-on experience with Content Management Systems—preferably Adobe Experience Manager.

• Knowledge of Adobe suite tools (e.g. Adobe Target, Adobe Analytics) is advantageous.

• Solid understanding of responsive design, accessibility, and user experience principles.

• Comfortable working independently and collaboratively in fast-paced environments.

• Excellent stakeholder management, communication, and project coordination skills.

• Detail-oriented with strong problem-solving skills and the flexibility to adapt quickly.

• Understanding of HTML/CSS, CRO, and SEO is desirable but not essential.

Why Join Us?

At HCF, we believe better health starts with a better experience whether for our members or our team. You'll enjoy:

• A supportive and inclusive culture

• Hybrid working arrangements

• Opportunities to make real impact on digital transformation projects

• Access to health and wellbeing benefits, development programs, and more

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we've been putting our members and their health first. As Australia's largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our  Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
 

Culture & Benefits 

Purpose-driven passion
We're united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance
We'll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• Flexible working arrangements

• 50% subsidy on HCF hospital and/or extras cover

• Family-friendly certified employer

• 18 weeks of parental leave for all new parents

• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more

• Discounts on HCF's products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition –  to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.

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