eCommerce & Digital Manager

3 hours ago

Melbourne, Victoria, Australia Private Advertiser Full time $80,000 - $120,000 per year

eCommerce & Digital Manager

A growing Australian consumer brand group with an established global footprint is seeking an experienced eCommerce & Digital Manager to lead the next phase of its online growth.

With multiple household-name brands in its portfolio, the business has built a loyal customer base both locally and internationally. Now entering an exciting period of digital transformation, this newly elevated role will drive end-to-end eCommerce strategy, customer acquisition, and online experience optimisation across several brands and markets.

The Opportunity

Reporting to the Head of Marketing, you'll be responsible for building and executing a digital roadmap that accelerates online revenue growth and elevates customer engagement.

This is a hands-on leadership role where strategic thinking meets executional excellence — ideal for someone who thrives on creating impact and scaling results across diverse product categories.

Key Responsibilities

  • Develop and lead the eCommerce growth strategy across multiple brand sites.
  • Oversee performance marketing, SEO/SEM, paid social, and CRM activities to drive acquisition and retention.
  • Manage website content, merchandising, and promotional campaigns to maximise conversion.
  • Leverage data insights and analytics to refine customer journeys and online experiences.
  • Collaborate cross-functionally with creative, brand, and product teams to align on digital initiatives.
  • Drive CRM engagement programs that increase repeat purchase and lifetime value.

About You

You're a strategic, data-led eCommerce professional who knows how to balance creativity with commercial outcomes. You understand what it takes to grow digital revenue in a fast-paced consumer environment and can confidently manage the technical and tactical aspects of online retail.

You'll bring:

  • 7+ years' experience in eCommerce or digital marketing, ideally within consumer or retail industries.
  • Strong hands-on capability with Shopify (or similar platforms).
  • Proven experience in SEO, SEM, CRM, and performance campaign optimisation.
  • Analytical mindset with proficiency in Google Analytics and digital ad platforms.
  • Excellent project management and stakeholder engagement skills.
  • A genuine interest in lifestyle, beauty, or purpose-driven consumer brands.

What's on Offer

  • The chance to shape the digital future of a fast-growing Australian consumer brand group.
  • Broad remit across multiple high-profile brands with international reach.
  • A collaborative, supportive culture that values initiative and innovation.
  • Attractive employee benefits and wellbeing initiatives.
  • Based South Eastern Suburbs of Melbourne with flexible hybrid working options.

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