National Channel Manager

The National Channel Manager drives the strategy and execution of Defence Force Recruiting's (DFR) marketing ecosystem spanning paid media, partnerships, and event marketing to attract top talent to the Australian Defence Force (ADF). Reporting to the Head of Marketing, this role leads the media agency and internal teams to deliver high-performing channel management aligned with recruitment priorities.

Details about the Client

ADF Careers is the largest workforce outsourcing solution in the southern hemisphere with over 80,000 applications received on average each year.

ADF Careers is on a mission to recruit the right people, in the right numbers, at the right time to support the Australian Defence Force to build, sustain and maximise Defence capability.

Our people are our greatest asset. We recognise and respect our people's need to work in ways that support their careers, families, and lifestyle. That's why we offer flexible working arrangements, learning pathways, additional leave entitlements and extensive corporate discounts across a variety of product and services. We want our people to be financially rewarded; to feel good and to go beyond what they thought possible at work.

Be you, and we'll be better together.

To find out more about our great employee benefits and what it's like to be part of the team, reach out to our friendly talent acquisition team.

Job Description

As the National Channel Manager, you will lead the strategy and execution of paid media, partnerships, and event marketing to maximise reach and attract high-quality candidates to the ADF. You'll play a key role in driving application volume and ensuring alignment with recruitment priorities. Your work will connect marketing efforts with business leaders, stakeholders, and external agencies to deliver impactful strategies and campaigns.

You will:

• Develop and lead DFR's annual strategy across paid media, partnerships, and events
• Manage media agency relationships to ensure innovative, high-performing campaigns.
• Maximise audience reach through effective channel selection and campaign execution.
• Collaborate with internal teams and stakeholders to align marketing with recruitment priorities.
• Support event marketing initiatives, including advertising, creative, promotional materials, and innovations.
• Manage strategic or paid partnership opportunities to engage key talent communities (e.g. STEM, Indigenous, Health).
• Ensure compliance with government approval processes and reporting requirements.
• Lead a high-performing team focused on excellence and results.
• Provide insights and reporting to support strategic planning and continuous improvement.

Candidate's Profile

If you have worked in a similar position or just looking for your next opportunity that will make an impact, we want to speak with you.

Your background will demonstrate:

• 12+ years' experience in media, marketing, communication or a related field
• Strong senior-level media planning and execution experience
• Expertise across paid, owned, and earned media channels
• Proven ability to manage stakeholder relationships internally and externally
• Data-driven decision-making and analytical skills
• Excellent written and verbal communication skills
• High attention to detail and ability to follow through
• Adaptability in fast-paced, complex environments
• Collaborative team player with cross-functional integration skills
• Experience working within large organisations or brands

To apply for this position, you must be an Australian citizen and have the ability to maintain an Australian AGSVA security clearance.

How to apply

If eligible, please submit your resume; applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs.

If you need assistance during our recruitment process, please email our Victoria Emms at for a confidential conversation.

To apply for this position, please submit your application online through our designated platform. The deadline for applications is 11:30 PM (AEST) on Friday 28th November. It's important to note that applications will be reviewed and processed as they are received.