Senior Brand Manager

At ING Australia, you'll have the chance to build a career as unique as you are, with the global scale, inclusive culture, and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself and you'll be making a difference to our customer's lives by shaping the way they bank and empowering them to stay a step ahead in life and business.

We're on a hunt for an experienced
Senior Brand Manager
with solid creative and process organisation skills to join our Brand team.

As the Senior Brand Manager – Brand Campaigns at ING Australia, you'll lead the development and execution of through-the-line brand campaigns that elevate ING's presence across Retail, Business, and Wholesale Banking, as well as Internal Communications and HR. Reporting to the Head of Brand, you'll collaborate with internal teams and agency partners to craft compelling brand propositions, media plans, and creative assets. You'll be responsible for delivering insight-led campaigns aligned with ING's LEAP strategy, introducing AI-driven efficiencies, and ensuring brand consistency and compliance.

Our ideal candidate is a strategic thinker and creative problem-solver with over 10 years of experience in brand development, marketing, and campaign execution—ideally within financial services or a fast-paced agency environment. You bring a strong track record of leading large-scale, insight-led brand campaigns from concept to delivery, with a deep understanding of customer-first thinking and data-driven decision making. You're confident managing cross-functional teams and agency partners, and skilled at navigating complex stakeholder environments. Your ability to simplify experiences, drive innovation, and foster collaboration will help elevate ING's brand. You're organised, detail-oriented, and thrive in dynamic settings, with a passion for storytelling and a bias for action.

Ready to make an impact?

What you'll do

• With the help of a Brand Manager, you will lead the development and execution of brand campaigns across Retail, Business, and Wholesale Banking, as well as Internal Communications and HR, ensuring they are insight-led and strategically aligned.
• Manage agency relationships and creative production, overseeing through-the-line deliverables including TV, digital, social, print, audio, and customer channels.
• Drive brand strategy and proposition development, using customer insights and data to shape messaging and campaign direction.
• Collaborate with cross-functional teams and senior stakeholders, ensuring alignment, approvals, and integration across business units.
• Introduce AI-driven efficiencies into creative and operational processes to optimise campaign delivery and brand value-chain performance.
• Champion innovation and continuous improvement, fostering a collaborative culture and helping elevate ING's brand in a competitive market.

What we're looking for

• Extensive brand leadership experience, with 10+ years in brand development, marketing, or campaign management—ideally within financial services or agency environments.
• Proven ability to lead large-scale, insight-driven campaigns, from strategy through to execution, across multiple channels and business units.
• Excellent stakeholder and agency management skills, with the ability to influence senior leaders and collaborate cross-functionally.
• Data-driven mindset, using insights and analytics to inform decisions, optimise performance, and drive brand impact.
• Creative and strategic thinking, with a passion for storytelling and simplifying customer experiences.
• Self-starter attitude, thriving in fast-paced environments and proactively identifying opportunities for innovation and improvement.

What's in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we're all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we're proud to support. Joining ING means stepping into an environment where your individuality isn't just welcomed - it's celebrated. We've built a culture that's fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you're taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you'll find ING is the kind of place where growth isn't just a possibility; it's a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you'll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you're interested but don't meet all the criteria, we encourage you to apply. We're invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We're your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply. Let us know if you'd like to chat with an LGBTQ+ Confidential contact.

Sound like your kind of vibe? We can't wait to hear from you

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia's most recommended bank according to RFI Global's Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Rachel Yuen

Applications close on 15th October 2025

Internal advert blurb:

Before you apply

Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager