Regional Marketing Communications Manager,Pacific

OMICRON is a global company manufacturing innovative test equipment for electrical power systems. Our Australian office, located in Mill park, supports OMICRON customers in the Pacific region with sales, service, training and technical support. Our team enjoys working in an environment of high personal responsibility – everyone has a crucial role in our joint success.

Your Responsibilities

Strategic & Regional Leadership

• You plan, implement, and continuously refine the regional marketing strategy in close collaboration with the Regional Manager, BDO Primary/Secondary Managers, and Area Sales Managers.
• You drive regional goal setting and ensure alignment with international marketing objectives and other regional targets.
• You manage and control the regional marketing budget in cooperation with the international Marketing leads, ensuring effective allocation and cost efficiency.

Marketing Execution & Campaign Management

• You plan, develop, and execute integrated marketing campaigns and product launches tailored to the Pacific region, including customer journey design.
• You oversee the creation, localisation, and distribution of marketing tools and content (e.g., press releases, direct mailings, digital campaigns, brochures, videos, giveaways).
• You continuously monitor and evaluate campaign effectiveness using relevant KPIs, deriving insights to optimise future activities.

Events & Customer Engagement

• You plan, coordinate, and execute regional events such as exhibitions, OMICRON-hosted events, and Sales Partner meetings.
• You develop event concepts and continuously improve existing formats to enhance participation, customer engagement, and brand visibility.
• You ensure a high-quality customer experience across all touchpoints in the region.

Collaboration & Stakeholder Management

• You ensure smooth and effective cooperation with the regional Sales team and the international Marketing team.
• You closely collaborate with Central Marketing teams in Austria on branding, messaging, content, and cross-region initiatives.
• You lead and develop the regional Marketing team based in Melbourne, fostering a collaborative and innovative team culture.

Systems, Reporting & Governance

• You support the proper use of CRM and other corporate IT systems, ensuring data quality and adoption within the region.
• You support the preparation of the quarterly Market Report through insights, data, and regional analysis.
• You oversee the controlling and performance assessment of all regional marketing activities.
• You ensure compliance with corporate brand guidelines, legal requirements, and regional market standards.

Your Profile

• Business administration qualifications
• You have a degree in Business, Marketing, Communications, or a related field.
• You have 5–8 years of professional experience in marketing, ideally within a similar industry or technical B2B environment.
• You are a strong communicator with the ability to collaborate effectively across teams, functions, and cultures.
• You have experience in direct customer interaction and an ability to represent the company with professionalism and confidence.
• You are a strategic thinker with a positive mindset and an entrepreneurial, hands-on approach.
• You are creative, innovative, and able to bring fresh ideas that support Sales and strengthen market presence.
• You are experienced in digital marketing tools, analytics, and campaign optimisation. Experience in creative suites is a bonus.
• You have demonstrated experience leading or mentoring teams.
• You are based in Melbourne or willing to relocate.
• You are fluent in English; additional languages are a plus.
• You are willing to travel up to 20% of working time.

This role provides generous benefits and is eligible for a hybrid working arrangement after satisfactory completion of training.

To apply, please forward your resume to Maggie Chang, Regional HR Manager, Asia Pacific, via email to

Shortlisted applicants will be asked to participate in a paid 'Taster Day'.

All applications will be treated in strict confidence.

Applicants must already have the right to work in Australia.

OMICRON electronics Australia Pty Ltd

Human Resources