Manager Brand and Design

Manager Brand and Design

Clerk Grade:
11/12

Annual Salary Range:
$149,739 - $173,174 + superannuation

Employment Type:
Ongoing, Full-time

Location:
Haymarket, Sydney, with a flexible hybrid working arrangement on offer

Use your leadership to work and guide outcomes in the review and advocacy of brand and positioning, while overseeing on-brand art and design collateral that is accurate and meets briefs. Foster a collaborative and creative team culture.

About the team

The new Digital Channels and Creative Directorate (DCC) is part of the NSW Department of Customer Service. It develops contemporary communication plans across digital channels including social media, video production and web content. DCC now includes the Portfolio's Brand and Design function. This creative yet strategic work is vital for our Agency Partners such as SafeWork NSW, NSW Fair Trading, NSW Building Commission, Service NSW, Revenue NSW among others.

We pride ourselves on creating a culture of diversity, inclusion and belonging. We're committed to a safe working environment where people are encouraged to contribute.

You will work closely with other creative and multi-disciplinary teams in the Brand, Digital and Communications branch.

About the role

Digital Channels and Creative is a team of talented creators across various disciplines. You will lead a team which includes brand officers and designers. The Manager role has a wide-ranging influence over the brand positioning of the Portfolio's Agencies along with the creation of trusted visual identities which help drive communication saliency and differentiation. You will be confident in your interpersonal skills and enjoy leading people in a team.

Your day-to-day tasks will be aligned closely with long term strategic communication objectives related to the brand identity of government products and services, and ensuring collateral is effective, understood and ultimately helps the community trust the DCS Portfolio.

A practical understanding and literacy in creative design and colour theory is mandatory.

An interest in emerging technology including brand and design contributions to social media, video formats, and the web is also important to this role.

To be successful in the role:

You will be passionate about the business objectives of our Agency partners and advance the role of brand management, brand elements and good design to achieve communication success. Day to day, you will:

• Be a confident communicator able to influence, negotiate and make a case for effective brand management.
• Demonstrate a creative flair that ensures collateral is on-brand and consistent, while recognising the strategic need for brand variability.
• Have a strong understanding of the NSW Masterbrand Framework and or a commitment to becoming expert in the model as part of your onboarding.
• Have a strong sense of prioritisation, working with stakeholders to triage brand and design work based on available resourcing and reasonable deadlines.
• Articulate and operationalise brand consistency and relevance, using guidelines that help our Agency partners gain awareness in online channel
• Be a team player who champions and amplifying good brand outcomes rather than policing all brand breaches.
• Motivate, engage and champion a team of varied creatives including brand officers and designers.

What we need from you

An up-to-date CV and a brief cover letter outlining how your skills and experience align to the role

Please note that successful candidates will need to complete additional assessments as part of this recruitment process

Salary Grade 11/12, with the base salary for this role starting at $149,739 base plus superannuation

Click Here to access the Role Description.

For enquiries relating to recruitment please contact Meg Rapley via

Visit the Capability Application Tool to prepare for the recruitment process by accessing practice application and interview questions based on the focus capabilities listed in the role description.

Closing Date: Wednesday 24 September 2025 at 9:59am

Careers at Department of Customer Service
A career at the Department of Customer Service (DCS) gives you the opportunity to help improve government services and be part of reform that benefits people across NSW. We are focused on delivering excellent customer service, digital transformation, and regulatory reform. Come join us and influence the future of our great state.

Belong in our diverse and inclusive workplace

The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.

You can view our full diversity and inclusion statement here.

We want you to bring your best self to this application process. If you have any support or access needs that may require adjustments to allow you to fully participate in this selection process (including an alternate format of the application form) please contact or

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