Search Engine Optimization Manager

We are looking for an SEO specialist, preferably with Generative Engine Optimisation (GEO) knowledge and experience.

Since 1999, we have been developing digital strategies, delivering websites and web applications for a broad range of clients, including Melbourne Airport, MCG, Nintendo, Beyond Blue, Fred Hollows, and well-known Australian brands. We are proud of the work we produce, and we're even prouder of our team. The team are experts in their field working across digital transformation, user research, design, development, and infrastructure. The team have won many awards and are known for their expertise.

We're an agency of choice for top digital talent, and we believe in investing in our people first. We've been certified a Great Place to Work and are a certified B-Corp. We are a team of 88 talented and passionate people that are committed to making brighter digital experiences.

Here is an intro from our CEO:

We are growing our SEO team and are wondering if you would like to join us. We are ideally looking for someone in Melbourne, Sydney, or Brisbane for around 3 days per week. We seek to support people who are primary carers, and if you would like to do 3 days work across 5, you can. Or you can do 3 full days, working 2 from home and one from your local Luminary office. If you are brilliant and are after a full-time role, then submit anyway, and we will see what we can work out.

If you love SEO and are curious about the new frontier of Generative Engine Optimisation (GEO), this role will put you at the centre of where search is heading. You'll have the opportunity to make a real impact on major organisations' visibility strategies whilst deepening your expertise in how AI-powered search is reshaping discovery and engagement.

About the role

As part of Luminary's strategy team, you'll collaborate with specialists in content, strategy, analytics, UX, design, and development to deliver high-quality SEO and GEO outcomes for a diverse range of clients. Supported by the SEO Principal and Producers, you'll be trusted to manage retainers and project-based SEO and GEO work, combining technical depth with strategic thinking and the ability to communicate insights clearly and persuasively. You'll play an active role in helping clients understand the evolution of search, translating complex ideas into simple language that builds confidence and drives action. The role focuses on the SEO functions you are used to, as well as emerging GEO activities, such as:

SEO

• Conduct keyword research and analyse search behaviour and opportunities
• Define and implement on-page optimisation strategies
• Lead audits, technical recommendations, and data-driven reporting
• Monitor site performance and identify opportunities for improvement
• Stay up to date with evolving best practices and algorithmic trends

GEO

• Advise clients on the shift toward AI-powered search and summarisation engines
• Produce visibility benchmark reports and performance analyses
• Optimise content for both traditional and generative search environments
• Support AI-friendly copywriting and content-design practices
• Implement or guide schema and technical improvements that enhance machine readability and visibility in AI systems
• Contribute to internal GEO knowledge-sharing and capability building

Skills and experience

• 5+ years' experience in SEO strategy and delivery
• Experience in an agency environment with the ability to manage multiple clients and priorities
• Demonstrated understanding of generative engine optimisation and AI-driven search
• Proven ability to lead client presentations and discussions, supported by strong written skills
• Experience with site migrations, redesigns, and large-scale content optimisation
• Strong analytical and reporting skills using GA4, Search Console, and SEO suites such as SEMrush, Ahrefs, or Screaming Frog
• Curious, analytical mindset with the ability to connect data, content, and strategy
• Collaborative approach, comfortable working across teams to deliver the best client outcome, not just the "SEO" outcome

Submission Tips

Please provide a one-page cover letter explaining what skills you will bring to the role and why you would be a great fit with Luminary. Using AI to assist you to complete this is fine, but ensure that you make the letter your own.

The future is Bright with diversity, equity and inclusion One of Luminary's core Values is People. We are committed to building a culture of empathy, tolerance and inclusion, and we believe strongly in the power that each and every voice can bring to collaboration, problem solving, and innovation. We strive to create workplaces that reflect the communities we serve, foster respect and deepen our understanding.