Senior Social Media Producer

2 days ago

Rosebery New South Wales, Australia Amplify Full time $120,000 - $140,000 per year

Amplify, a global creator-led agency, is looking for our next Senior Social Media Producer

We are a next-generation creator economy agency helping brands and creators produce dynamic, culturally relevant content that drives engagement and impact. Our work spans branded content, social video, short-form series, and influencer campaigns that live across TikTok, IG and YouTube.

Senior Social Media Producer

The Senior Social Media Producer is a dynamic and strategic leader with a deep passion for content creation, storytelling, and social media. This role requires strong leadership, organisational, and creative skills to oversee the successful production of high-quality content for clients. The Senior Social Media Producer will be responsible for supporting the social media producers, managing clients P&L, ensuring seamless content production, and driving innovation in creative execution. They will work closely with internal teams and clients to deliver engaging and impactful content that meets business objectives and aligns with brand strategies.

Responsibilities

  • Help lead, mentor, and manage a high-performing team of social media producers within the Studios team.
  • Act as a senior client lead, presenting strategies, reports, and recommendations directly to clients, positioning Amplify as a trusted partner.
  • Oversee the end-to-end content production process, ensuring all deliverables meet client briefs, deadlines, and the highest creative standards..
  • Ensuring production costs and budgets are in line with Amplify standards.
  • Develop and implement best-in-class systems and workflows to streamline content production and drive efficiency.
  • Collaborate closely with design, strategy, paid media, and production teams to deliver integrated, cross-channel campaigns.
  • Oversee social listening, community management escalations, and reputational risk management across client accounts.
  • Oversee the creative direction and execution of content across multiple platforms, ensuring brand consistency and audience engagement.
  • Ensure all content adheres to brand guidelines, legal requirements, and best practices for digital and social media platforms.
  • Monitor content performance and use data-driven insights to refine strategies and enhance effectiveness.
  • Work closely with the Head of Social and APAC Content Director to align Always On content strategy with campaigns and broader business objectives.
  • Collaborate with the Partnerships and Account Management teams to strengthen client relationships and identify new opportunities for growth.
  • Stay ahead of industry trends, emerging platforms, and new content formats to ensure the team remains at the forefront of innovation.
  • Help improve and implement a unified approach for managing productions and always-on, including standardised structures, financial tracking, and workflow tools like Notion and Meltwater. Conduct team training sessions for adoption.
  • Establish a consistent process for creating and delivering ROI reports for all projects. Leverage Amplify tools to measure and report key performance indicators aligned with client goals.
  • Aid team development including performance management, recruitment, and creating career growth pathways, while fostering an inclusive and creative team culture.
  • Demonstrate strong soft skills including clear communication, collaboration, and the ability to remain calm, solution-focused, and effective under pressure.

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