Email & Conversion Marketing Lead

As the Email & Conversion Marketing Lead, you'll own the end-to-end delivery of email marketing, user journeys, and conversion tactics — managing everything from segmentation and automation to creative, testing and reporting.

You'll lead a small team of three, providing direction, coaching, and support to deliver seamless, high-performing campaigns. You'll also work closely with the Head of Marketing & Partnerships to drive strategy, streamline operations, and bring innovative campaign ideas to life.

You'll play a key role in growing participant numbers, maximising fundraising outcomes, and ensuring every supporter feels connected and celebrated.

What You'll Do

• Plan, write, and schedule engaging email campaigns across the full challenge lifecycle
• Design and optimise landing pages with strong copy and visuals that convert
• Manage email automations and user journeys (e.g. onboarding, fundraising, in-event comms)
• Segment audiences and personalise messaging for higher engagement
• Run A/B tests and optimise performance across subject lines, content and CTAs
• Analyse campaign metrics and report insights to drive continuous improvement
• Lead, mentor and develop three direct reports within the marketing team
• Collaborate with tech and creative teams to maintain consistent brand messaging
• Support the Head of Marketing & Partnerships with strategy, planning and team coordination

About You

• 6+ years' experience in email marketing, ideally in a fast-paced or campaign-heavy environment
• 3+ years' experience leading and developing a team
• Skilled with tools like Iterable, ActiveCampaign, Mailchimp, or similar
• Strong grasp of data, segmentation, testing and conversion principles
• Exceptional written communication and attention to detail
• Collaborative, purpose-driven, and confident juggling competing priorities
• Comfortable with basic email design and user experience principles
• Ready to pitch in across broader marketing activities when needed (social, app, content, etc)

Bonus points if you:

• Have experience in health, fundraising, or large-scale campaigns
• Have worked with not-for-profits or community-based initiatives
• Understand UX and customer journey optimisation

Why You'll Love It

• Join a passionate, creative team making a real difference
• Work with one of Australia's most recognised mental health initiatives
• Contribute both strategically and creatively in a supportive environment
• Lead and grow a talented team of three marketers
• Enjoy the reward of seeing your work directly impact thousands across the country

Diversity, Equity & Inclusion at Hudson

Hudson is committed to helping you find a workplace where you feel respected, supported, and free to thrive. We welcome applications from all backgrounds, identities, and lived experiences—because when different voices come together, amazing things happen. Casual Loading *Please note for all Australian* based contract and temporary roles only, the pay rate is inclusive of mandatory 25% casual loading. This excludes permanent and fixed term roles.