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Shopper Insights Analyst

2 weeks ago

North Ryde, New South Wales, Australia Randstad Australia Full time $90,000 - $120,000 per year

Are you a highly analytical and strategic Insights professional with a passion for understanding consumer behaviour and driving business growth?

My client, a leading and well-respected organisation in the Food/FMCG sector, is seeking a talented Shopper Insights Analyst to join their dynamic Shopper, Brand & Loyalty team. This is a fantastic opportunity to play a pivotal role in delivering critical insights that directly impact campaign development and business performance.

What You'll Be Doing
As the Senior Shopper Insights Analyst, you'll be instrumental in:

  • Producing planned reports and dashboards to track and evaluate campaign performance.
  • Summarising business performance for quarterly reviews, presenting insights to various stakeholders.
  • Consulting on the connections and differences between business and shopper data to uncover new opportunities.
  • Becoming the go-to expert in market understanding, particularly utilising Circana data.
  • Proactively engaging with stakeholders to understand their priorities and introduce innovative analytical solutions.
  • Managing, extracting, cleaning, processing, and analysing both structured and unstructured datasets to derive robust business insights.
  • Actively participating in data blending and reporting developments using PowerBI.

What You'll Bring
We're looking for someone with:

  • A minimum of 5 years of hands-on experience in data analytics and reporting development.
  • A strong academic background in Mathematics, coupled with some knowledge in statistical modelling.
  • Advanced technical proficiency in Excel and PowerBI is essential.
  • Proven expertise in data management and data integration.
  • Excellent communication and presentation skills, with the ability to articulate complex data clearly to non-technical audiences.
  • Strong project management capabilities and a track record of delivering high-quality outcomes.
  • Demonstrated marketing analytics experience, with the ability to translate data insights into tangible business strategies.
  • Strong technical skills in at least one of the following: Python, SQL, R, or SPSS.
  • Prior experience using scan point of sale (POS) data, transaction-level data, and shopper behaviour data is highly preferred.
  • Experience with Circana or other FMCG cross-industry data will be a significant advantage.
  • An understanding of location intelligence or geospatial analytics is a bonus.

If you're an analytically minded professional with a keen eye for shopper behaviour and a desire to make a real impact, we encourage you to apply This is a permanent, on-site role based in Macquarie Park, Sydney.

Ready to make your next career move?

Apply now to learn more about this exciting opportunity with our client. We look forward to reviewing your application

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.