SEO/SEM Digital Performance Analyst

Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support, and hope.

We are one of Australia's most well-known, trusted, and visited mental health organisations. We never take this for granted. With it comes a deep responsibility to listen, to understand people's needs and aspirations, and to ensure they are at the heart of everything we do.

About this Position

Join Beyond Blue as an SEO/SEM Digital Performance Analyst, where you'll play a pivotal role in shaping and optimising search marketing strategies. Your expertise in paid search (SEM) and organic search (SEO) will drive measurable outcomes—enhancing visibility, boosting engagement, and supporting mental health initiatives.

As a search marketing subject matter expert, you'll provide strategic guidance and technical insights to elevate performance across digital channels. Collaborating with cross-functional teams—Data & Insights, Brand & Marketing, and Technology Enterprise Solutions—you'll craft impactful, data-driven campaigns that align with Beyond Blue's mission.

If you're ready to make a difference through strategic search marketing, we'd love to hear from you

The role

The key duties of the role include:

SEM Strategy, SEO Integration & Optimisation

• Develop and execute SEM strategies aligned with organisational goals.
• Manage and optimise paid search campaigns across Google Ads and Microsoft Ads.
• Monitor key performance metrics and apply data-driven optimisations.
• Enhance website visibility, traffic, and engagement through organic search strategies.
• Conduct keyword research, on-page optimisation, and competitive analysis.
• Work with content creators and web developers to implement SEO best practices.
• Utilise tools like Google Search Console and SEMrush for performance tracking.

Data-Driven Campaign Management

• Track performance using analytics platforms and refine strategies with insights.
• Optimise ad performance and conversions through A/B testing and user analysis.
• Develop dashboards and reports to communicate results to stakeholders.
• Partner with Data & Insights Team to improve targeting and refine SEM strategies.
• Deliver regular performance reports with actionable recommendations.

Risk & Compliance

• Ensure compliance with privacy, security, and accessibility standards.
• Maintain ethical search marketing practices and address risks proactively.

About you

To be successful you will hold:

• Tertiary qualifications in marketing or other relevant discipline.
• Proven experience in marketing or digital performance analysis.
• Strong analytical skills to assess data and optimize decision-making.
• Advanced analytical and conceptual thinking to identify emerging trends.
• Expertise in behaviour change marketing and social marketing methodologies.
• Skilled in audience-focused marketing to drive engagement and action.
• Strong knowledge of brand strategy and management principles.
• Proactive collaborator with the ability to adapt to shifting priorities.
• Capable of managing multiple complex projects efficiently.
• Strategic mindset with a focus on community-centered innovation.
• Proficient in Word, Excel, PowerPoint, Outlook, SharePoint, Miro, Jira, and Confluence

Why work for Beyond Blue

In return, at Beyond Blue, we offer a:

• A well-connected location that supports your active lifestyle: Based centrally in Naarm (Melbourne CBD), with modern office facilities and end-of-trip amenities so you can walk, jog, or ride to work with ease.
• Flexibility to suit your life: Remote and hybrid work arrangements, part-time and job-sharing options, plus purchased leave opportunities.
• Various benefits and leave entitlements: $15,900 salary sacrifice packaging, meal and entertainment benefits, and various leave options—including parental leave, family and domestic violence leave, gender affirmation leave, and community service leave.
• Inclusive and values-driven policies: Cultural, ceremonial, and discretionary leave, ensuring our team members can honour the days that matter most to them.
• Commitment to professional growth: Secondments and blended learning opportunities to support career development and continuous learning.

If you're excited about this role, but don't meet every requirement, that's okay— we would still encourage you to apply

As part of our Innovate RAP commitments, Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, and beliefs.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

How to apply

To apply, applications should include a current CV with a cover letter that addresses how your qualifications, skills and experience would be attributes to the position and why you would consider yourself to be a cultural addition to Beyond Blue. For detailed information about this position including the closing date, please refer to the position description on our careers page (candidates who are viewing from a job board such as SEEK or LinkedIn, please refer to our careers page on our website).

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

This job advertisement is open until Monday, 2 June :00pm. We encourage early applications as interviews may commence before the closing date.

When you apply, let us know if there are any reasonable adjustments we can make during the interview process. All applications will be treated with strict confidentiality.