Social Media Strategist and Implementor

At UpScale, we're a team of high performers on a mission to transform the trade industry across Australia and New Zealand.

There are tens of thousands of trade, service, and construction business owners working hard but not always getting ahead — buried in admin, stuck on the tools, and unsure how to scale.

We're changing that.

We give business owners the roadmap, coaching, and accountability to grow profitable, systemised companies that don't rely on them.

The proof is in our results:

• 1,200+ businesses coached across Australia & NZ
• Average client growth of 207% within 12 months
• The fastest-growing business coaching company for trades in Australia and New Zealand

We believe in high standards, hard work, and helping good people win.

If that resonates, you'll fit right in.

This isn't just a content job — it's a strategic creative role.

You'll be the designer, storyteller, and guardian of the UpScale brand — the voice, visuals, and stories that inspire thousands of business owners to think bigger and take action.

Your mission: expand UpScale's, Erina Roxx's and Mitch Van's message across Podcast, YouTube, Social Media, and live events while protecting what makes us real — no fluff, just results.

You'll turn coaching outcomes, client wins, and our culture into content that educates, inspires, and drives growth.

Brand Stewardship & Positioning

• Protect and evolve UpScale's identity as the leading brand for trade-business growth.
• Ensure all creative outputs reflect strength, action, and community — not generic "business coach" vibes.
• Maintain brand guidelines for tone, visuals, and messaging.
• Spot and stop any potential brand dilution or off-brand partnerships.

Creative Strategy & Roadmap

• Own a 12-month content roadmap aligned to launches, events, and campaigns.
• Mix evergreen business-education with fast-moving, trend-driven media.
• Lead creative direction across video, podcast, social, print, and campaigns.
• Build playbooks for titles, hooks, thumbnails, and storytelling formats.

Systems & Data

• Use AI tools and automations to increase creative output and consistency.
• Run quarterly reviews to identify what's working — and double down.
• Ensure steady publishing cadence across all platforms with measurable growth.

Production & Execution

• Oversee all production and filming schedules.
• Give final brand approval on key content (YouTube, podcast, campaigns).
• Repurpose high-performing content to maximise reach and impact.

Collaboration & Leadership

• Work with marketing, sales, and operations to align creative with business goals.
• Lead and mentor a growing creative team (video, social, copy, design).

• Set high standards and maintain accountability through weekly check-ins and clear metrics.
  
  Requirements

• 5+ years in high-level creative direction, brand, or content leadership.

• Proven record of scaling a brand across multiple platforms.
• Strong instincts in storytelling, visuals, and copy.
• Experience leading creative teams and managing multiple projects.
• Fluent in AI tools, analytics, and emerging media trends.
• Deep understanding of video-first platforms: Instagram, YouTube, TikTok, LinkedIn, Spotify.
• A balance of strategic thinking and hands-on execution.

• UpScale positioned as the #1 business-coaching brand for trades.
• A clear, data-backed creative roadmap that drives leads, authority, and growth.
• Consistent publishing across all channels with measurable growth in organic leads, engagement, and reach.

• Media that directly fuels client acquisition and retention. (Generates actual leads) Compensation & Benefits

• $80,000 – $100,000 base + performance bonus

• Flexible work-from-home arrangements after probation
• Access to events, workshops, and leadership summits
• Growth-driven, no-ego team culture
• Pathway to senior leadership roles within the UpScale Group

Strength. Communication. Action.

(Our "Rock-Paper-Scissors" values.)

• One of Us: A team connected becomes unstoppable.
• Own Your Sh*t: We take responsibility and pride in our work — we don't fall short. Ever.
• Winner Winner: Every decision is about the best outcome and experience for clients.
• Show Up: The way we do anything is the way we do everything. Be GREAT, not good.

If you live for growth, love solving real problems, and want your creative work to impact thousands of business owners, this is your shot.