Coordinator, Social Media

Who We Are

International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,200 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable.

We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve.

The IJM Australia Advancement Office was established in 2014 to fuel IJM's global mission by mobilising Australians' resources and influence to protect people living in poverty from violence.

The Need

For over 25 years, IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade, IJM's Justice System Strengthening Projects have reduced slavery and violence between 50% and 85% in specific caseworks and jurisdictions. As we grow to expand our impact to protect 500 million people from violence, the role of Marketing and Communications is critical to engaging with our community and helping us broaden our awareness and impact into the wider Australian landscape.

This position is based in Sydney – Australia, Hybrid, and reports to Lead, Digital Marketing & Communications

Job Brief:

This role creates compelling content and analyses performance metrics for IJM Australia's social media platforms and associated sub-brands. Beyond social media, this role contributes to wider communications efforts, sharing stories and supporter-facing content that inspire action and deepen engagement with IJM's mission. The role seeks to elevate our brand profile and reputation, raise awareness about the reality of modern slavery and violence against people in poverty, and amplify ways for Australians to get involved with IJM's mission.  

Key Result Areas:

The success of this role is measured by the following KRAs:

1. Engaging and shareable content created and shared on a regular basis on IJM Australia's social media platforms.

2. Growth in IJM Australia's social media audience (including but not limited to follower growth and impressions), monitoring of trends and identifying emerging platforms.

3. Delivery of clear, compelling communications across additional channels (including but not limited to blogs, newsletters, supporter emails, reports), strengthening supporter engagement and reinforcing IJM's voice.

Roles and Responsibilities:

Social Media Content Creation & Reporting

• Create and schedule regular engaging and dynamic organic social media content in alignment with organisational campaigns and engagement goals.

• Collaborate with the Digital Marketing & Communications Lead on content for paid channels (including Meta, Google, and YouTube Ads).

• Maintain content calendar.

• Produce regular analytics reports, tracking the performance and engagement of IJM's organic social media channels, providing insights on performance and recommendations for optimisation.

• Stay up to date with the latest trends on social media and pitch platform-first ideas.

Community Management

• Foster a strong online community by engaging with followers and responding to comments and messages promptly.

Marketing Communications

• Support the Marketing & Communications team in developing additional communications pieces to share with supporters including but not limited to blogs, newsletters, and emails.

• Stay up to date with the latest IJM global content bank releases, news, and organisational updates, and coordinate the selection and adaptation of relevant content for IJM Australia's channels.

• Assist with proofing, editing, and repurposing content across channels as required.

• Ensure all communications reflect IJM's brand guidelines.

Networking & Partnership

• Connect, cultivate and maintain relationships with Social Media & Communications counterparts in other IJM Regions, Country Offices, to facilitate efficiencies, sharing and collaboration.

• As required, collaborate with external partners, influencers, or ambassadors where relevant to amplify IJM's reach.

General Tasks

• Support the protection of IJM's brand and digital reputation, including community management of online responses to content.

• Day-to-day management of social media software and tools (or directly on platforms, as required).

• Follow platform best practices and ensure compliance with data privacy and safeguarding standards.

• Carry out other duties as required to support the Marcomms team as well as broader IJM Australia team.

• Actively participate in MarComms team and organisation-wide meetings, contributing to strategy development and planning.

• Participate in IJM's community of spiritual formation.

Requirements:

Education & Experience:

1. Tertiary qualification in Marketing, Communications, or a related field, or equivalent demonstrated experience.

2. Experience in social media management, digital communications, or content creation preferred (including internships, volunteer work, or similar junior-level roles).

Technical Competencies:

1. Strong copywriting and editing skills with the ability to adapt tone for different audiences.

2. Eye for design and aesthetic:

a) Ability to create on-brand and attractive social media content

b) Familiarity with Canva or Adobe Creative Cloud

3. Proficient on social media platforms, specifically:

a) Facebook

b) Instagram

c) LinkedIn

d) YouTube

e) TikTok

4. Experience using social media scheduling and monitoring tools such as Hootsuite.

5. Experience working within brand guidelines for visual content and copy

Non-Technical Competencies:

Requirements related to the behaviours, traits, or attributes that enable success in the role.

1. Organised, detail-oriented, and able to manage multiple projects and deadlines, while staying adaptable in a rapidly changing digital landscape.

2. Strong relationship-building and stakeholder management skills, including working collaboratively across teams and with external partners.

3. Passionate about social media and innovations within the space.

4. Eager commitment to IJM's Core Values: Christian, Professional and Bridge-Building.

Other Duties:

This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities for the position. Duties, responsibilities, and activities may change at any time with or without notice. All positions are required to perform any additional tasks assigned by the supervisor.

IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy, Protection against Sexual Exploitation, Abuse and Harassment Policy, and Code of Ethics. Candidate selection is based on technical competence, recruitment, selection and hiring criteria subject to assessing the candidate's value congruence and thorough background, police clearance, and reference check processes. IJM values people from diverse backgrounds and experiences to enrich the perspectives it brings to the organisation.