Product Marketing Manager

Who are we?

LMG is the largest and most progressive aggregator group across Australia and New Zealand supporting a community of over 6,000 brokers and advisers. Proudly family-owned and led, LMG supports businesses operating under their own brand, or the Loan Market brand, and partners with over 70 banks and lenders. The business has grown rapidly, with LMG brokers in both countries helping over 330,000 customers settle over $126 billion worth of loans in FY24.

We're not a conventional company with a lot of rules and hierarchy, and we don't intend to become one. We live our values in everything we do: Compassion for our customers, doing what we say, being curious and thinking openly, going further together, and staying hungry but humble. We're a large company with a start-up attitude. Our success is driven by hiring outstanding people and accepting nothing less than being the best at what we do.

We are proud to be named Australian Financial Review BOSS Best Place to Work - Banking, Superannuation and Financial Services & in 2025

About the role -

As a Product Marketing Manager at LMG, you will play a crucial role in driving our product marketing and change management strategies. You will be responsible for crafting compelling messaging, managing go-to-market processes, overseeing organizational changes, and enabling education, distribution and recruitment teams to effectively communicate the value of our products. You will understand broker market dynamics, customer needs, and shape the perception of our offerings. This role will also involve crafting compelling, clear, and differentiated narratives for use across all marketing channels, including websites, product collateral, presentations, and campaigns.

Key Responsibilities -

Connect with Customers (Our Brokers) and the Market:

• Understand market segments and personas.
• Identify customer needs and challenges.
• Stay informed about competitors, competitive dynamics, and market trends.
• Gather insights through customer interviews, surveys, and industry analysis.
• Act as the storyteller, translating complex product features into tangible benefits that solve our customers' most pressing problems.
• Build relationships with industry influencers and advocates for our products.

Shape How the Market Thinks About Our Product:

• Work closely with the product team to develop and own the product positioning, value propositions, and key messaging for our technology solutions, tailored specifically to
• Craft compelling, clear, and differentiated narratives for use across all marketing channels, including websites, product collateral, presentations, and campaigns.
• Collaborate with adjacent communications and marketing activities to reinforce messaging.

Enable Others to Tell the Story:

• Equip the distribution, sales, and recruitment teams with the knowledge and tools they need to be successful.
• Create customer stories, testimonials, and advocacy video materials.
• Develop and deliver high-impact sales enablement materials, including product one-pagers, presentations, battle cards, case studies, and demonstration scripts.
• Provide expert support in client conversations, assisting with product positioning and effective objection handling strategies.
• Activate pilot groups and identify advocate case studies for launch.
• Activate advocate communities and ensure messaging clarity.

Direct the Go-to-Market Strategy:

• Define product go-to-market plans for product/feature launches and updates. With with product teams and finance for any pricing strategies
• Guide the execution of messaging and campaigns in partnership with the communications, marketing, and broker education teams.
• Collaborate with cross-functional teams (Product, Sales, Marketing, and Customer Success) to ensure launch readiness and alignment on strategic goals.
• Define (with Product) and track key performance indicators (KPIs) to measure the success of GTM initiatives and product adoption.
• Leverage our owned channels to drive awareness and adoption for internal teams and existing customers.
• With with the GTM lead on scheduling across the business for all products (tech, services and business initiatives) to ensure a coordinated and well sequenced schedule that works for all stakeholders (distribution, tech, ed/comms/ and broker network)

Manage Change and Implementation:

• Lead the communication strategy for significant product updates or organizational changes that impact our broker and advisor network.
• Assess change impact and organizational readiness, developing plans to mitigate gaps and manage resistance to change. Including go / no go readiness
• Oversee the monitoring and evaluation of change initiatives, adjusting strategies as necessary to guarantee success.

To succeed in this role you will bring with you -

Experience:

• Background in Product, B2B Marketing, Technical Product Management, or Change Management.
• 3-5+ years of experience in a Product Marketing role, preferably within a B2B technology, SaaS, or FinTech company.
• Demonstrable experience marketing to SME clients, with a strong preference for candidates who have worked with brokers, financial advisors, or in the professional services industry
• Must have experience in a software development environment and a deep understanding of working with marketing, sales, product design, product management, and engineering.

Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, Change Management, or a related discipline.
• Demonstrated experience in change management within a SaaS B2B software setting.
• Collaborative Spirit: Proven ability to work effectively with cross-functional teams and build strong relationships with stakeholders at all levels.
• Customer-Centric: A deep sense of empathy for the customer and a passion for understanding their needs and challenges.
• Outstanding communication and interpersonal abilities.
• Proven track record in managing complex projects and cross-functional teams.
• Proficient in change management methodologies and tools.
• Deeply curious about our customers and the products they use.
• Strategic thinker with strong execution capabilities.
• Exceptional Communication: World-class written and verbal communication skills, with a talent for crafting compelling and simple narratives from complex information.
• Strong presentation skills, able to make the complex seem simple.
• Business acumen with experience in driving tangible commercial outcomes.
• Technical competence with complex financial and technology products.
• Ability to create and run compelling product demonstrations.

Our benefits -

Flexibility & Balance:

• Hybrid & Flexible Working: Tailor your work week to suit your lifestyle.
• 6 'Me' Days: Extra leave to prioritise your wellbeing.
• Religious & Cultural Swap Leave: Trade a public holiday for one that's meaningful to you.
• Extra Annual Leave: Need more time off? Purchase additional leave to recharge.

Family & Wellbeing:

• 16 Weeks Paid Parental Leave: Plus up to 52 weeks of paid superannuation.
• Paid Fertility Treatment Leave: Support when navigating your fertility journey.
• 12 Days Personal Leave: Time off when life happens.
• Wellbeing Support: Access to EAP for personal, financial, and career advice.

Growth & Development:

• Paid Study Leave: Support for your studies.
• L&D Programs: Grow your skillset and advance your career with tailored learning programs.
• Accelerate Program: Development opportunities for high performers.

Community:

• LMG Share Tomorrow Foundation: Earn volunteer donation rewards and company donation matching.
• Paid Volunteer Day: Volunteer with paid time off

At LMG, we know that diversity and inclusion are key to our success. We're dedicated to building a workplace where everyone feels valued, respected, and supported—no matter their race, gender identity, sexual orientation, religion, age, or any other part of who they are. We understand that diverse perspectives fuel innovation and drive business growth. As an inclusive employer, we foster a culture where everyone has the opportunity to thrive and show up as their authentic selves every day.