Marketing Manager, Product

Overview

We're REA Group. With bold and ambitious goals, REA Group is changing the way the world experiences property. Our people are the key to our success, with a culture centred around high performance and care. We are purpose driven and collaborative, recognised as a top workplace. This role sits within Customer Marketing, a team focused on building deeper connections with our customers in support of REA Group's strategic and commercial priorities.

This role is part of the product marketing function. The Marketing Manager, Product is responsible for developing clear product messaging and narratives, producing high-quality content and collateral, and supporting go-to-market strategies that drive growth, usage and retention. The role ensures products are communicated clearly, creatively and consistently, with content and campaigns that inspire customer action and drive sentiment.

What The Role Is All About

This role blends creative storytelling with hands-on delivery. You'll create content and collateral that set us apart while supporting go-to-market programs that deliver against clear targets. The primary audience is our B2B customers, with a focus on Developer and Media segments.

Core responsibilities include:

• Developing customer-focused product messaging and narratives that clearly communicate value
• Producing standout content and collateral—including sales toolkits, presentations, case studies, multi-channel campaigns, advertising and training materials
• Using product and audience data to shape messaging and develop compelling market claims
• Measuring performance, sharing insights and optimising based on results and business needs
• Working alongside Go-To-Market to bring products and initiatives to market
• Partnering closely with Sales Enablement to equip frontline teams with the right tools and resources
• Working with external partners, including creative agencies, to bring ideas and campaigns to life
• Running direct-to-customer campaigns that drive awareness, adoption, usage and retention
• Staying across competitor activity and market trends to ensure our activity remains distinctive
• Championing the customer internally, embedding audience understanding into messaging and marketing activity while ensuring all messaging and creative aligns to brand and tone of voice guidelines

We're Looking For Someone

• 7+ years of marketing experience, with digital product or property industry background (preferred)
• Exceptional content creator, able to produce clear, compelling and engaging material for sales teams and customer-facing campaigns
• Strong project management skills, able to juggle multiple programs and deliver with pace and precision
• Skilled at interpreting customer insights and pain points and turning them into powerful content
• Creative and ideas-driven, with a strong feel for market and audience trends
• Confident using numbers and data insights to shape messaging and measure impact
• Results-focused, tracking outcomes and improving based on what works
• Team player with excellent communication and collaboration
• Familiarity with marketing automation tools (e.g. Salesforce Marketing Cloud) a plus

What Sets You Apart

• Thrive on producing standout content that cuts through and inspires action
• Are curious about customers, audiences and trends, always looking for fresh ways to engage
• Balance creativity with a focus on results, ensuring campaigns deliver real impact
• Are comfortable in fast-moving environments, finding clarity and momentum in ambiguity
• Lead with collaboration and authenticity, bringing people on the journey
• Put the customer at the centre of everything you do

The REA Experience

The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow.

Perks & Benefits

• A hybrid and flexible approach to working
• Flexible leave options including birthday leave and purchase additional leave
• Flexible parental leave offering for primary and secondary carers
• Our Because We Care program offers volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
• Hackdays to bring big ideas to life

Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces diversity, equity and inclusion. We believe diverse teams are more creative and effective. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match? You should join our Talent Neighbourhood.

Seniorities and Employment

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Technology, Information and Media

Location and How to Apply

Referrals increase your chances of interviewing at REA Group. Get notified about new Product Marketing Manager jobs in Richmond, Victoria, Australia. Docklands, Mulgrave, Melbourne and other locations in Victoria are listed with recent postings.

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