Copywriter

1 week ago

Sydney, New South Wales, Australia Amplify Full time

About Amplify
We are a next-generation creator economy agency helping brands and creators produce dynamic, culturally relevant content that drives engagement and impact. Our work spans branded content, social video, short-form series, and influencer campaigns that live across TikTok, IG and YouTube.

Description
Are you a social enthusiast with a talent for building genuine connections, resolving issues with flair, and acting as the real-time voice of a brand? We are looking for a dedicated Community Manager to be the front line of our client presence across all social media platforms.

This role is critical to client success, responsible for building, nurturing, and maintaining vibrant communities. You will be the primary link between our brands and their audiences, ensuring every interaction is timely, on-brand, and drives positive sentiment and engagement. You will service multiple clients, making a direct impact on brand loyalty and real-time social performance.

Responsibilities

  • Own the daily community conversation across all client social channels (primarily Instagram, Facebook and TikToK), responding to comments, mentions, and messages promptly and accurately.
  • Act as the primary voice of the brand in social spaces, ensuring all interactions are compliant with brand guidelines, tone of voice, and platform best practices.
  • Identify and escalate critical issues, crises, and high-risk sentiment to the account team and relevant client stakeholders immediately, providing detailed summaries and recommended action plans.
  • Proactively engage with key audience members, influencers, and brand advocates to foster positive relationships and drive word-of-mouth promotion.
  • Develop and maintain a comprehensive Q&A database and bank of pre-approved responses for each client to ensure speed, consistency, and compliance.
  • Work closely with the social media team to provide real-time audience insights that inform future content strategy and creative execution.
  • Set up, monitor, and report on social listening trends using platform tools to understand audience behaviour, competitor activity, and emerging topics.
  • Contribute to weekly, monthly, and campaign performance reports by analysing community metrics (e.g, response rates, sentiment, engagement rate) and providing actionable insights.
  • Ensure all community management activities adhere to legal requirements, platform terms of service, and privacy regulations.

Qualifications

  • Proven experience: 2+ years of professional experience in Community Management or social media moderation, preferably within an agency environment.
  • Platform fluency: Deep, hands-on knowledge of native community management tools and processes across major social media platforms (Instagram, Facebook, TikTok, X, etc.).
  • Crisis management skills: Demonstrated ability to remain calm and professional while managing and escalating negative feedback or potential social media crises.
  • Communication expert: Exceptional written communication skills with the ability to swiftly adapt tone and style for multiple brands and diverse audience scenarios.
  • Analytical mindset: Ability to use social listening data and native analytics to identify trends and report on the overall health and sentiment of a brand's community.

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