Copywriter

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

We're looking for a Copywriter who thrives at the intersection of culture, storytelling, and technology — someone who's just as comfortable concepting and developing full 360 campaigns for a high-profile global client as they are crafting sharp, platform-native copy for social and beyond.

You're obsessed with what's next — fluent in creator culture, inspired by platform trends, and driven to bring fresh, innovative ideas to life through words that cut through and connect. You're just as comfortable writing a meme caption as you are an inspiring brand manifesto — a stickler for the rules when it counts, but confident enough to break them when the idea calls for it.

Based in Sydney, this role sits within our growing tech-focused creative team and requires strong conceptual thinking, a collaborative spirit, and a passion for turning ideas into culturally resonant stories that move people and brands forward.

Why You'll Love it Here

You'll join a team that's building something special — a bold, modern creative agency within Wasserman that blends culture, community, and commerce. We move fast, care deeply, and believe in big swings. You'll have the support of a talented team, the runway to grow, and the freedom to bring your point of view to every conversation.

What You'll Do

You'll be the voice behind bold ideas for one of the world's biggest tech brands—crafting everything from scroll-stopping social copy and campaigns that spark conversation. You'll concept, collaborate, and bring campaigns to life across platforms, working closely with strategists, creatives and analysts.

Responsibilities

• Writing and editing copy for social campaigns, taking on everything from social copy to scripts and brand manifestos
• Developing concepts for – but not limited to - original social content and campaigns, alongside the rest of the Creative team
• Participating in brainstorms, communicating concepts and take direction / feedback from Creative Director, strategy and account leads
• Working alongside the rest of the creative team to turn creative concepts into compelling presentations that bring the idea to life for clients and internal teams
• Work as part of an integrated team of creative, client services, and strategy leads to understand client goals, craft meaningful insights and develop effective integrated marketing campaigns across social, digital, video and Influencer channels
• Confidently presenting creative ideas to internal stakeholders and clients
• Collaborating with an Art Director to bring to life concepts through storyboards and scripts
• Collaborating with Content Creators to ensure the team's creative vision comes to life in the final product
• Work alongside our clients' other agencies on cross-channel campaigns
• Keep up to date on the latest cultural and platform trends, including the influencer space
• Mentor junior creative staff on projects, helping them improve their concepting, presenting, and strategic marketing skills

What We're Looking For

• 3+ years experience in a similar social-focused role, either in an agency or social publisher
• Excellent social-first creative thinking
• Strong experience in bringing concepts to life through compelling creative presentations and scripts
• Production experience
• Flawless spelling and grammar
• Demonstrated passion for, and understanding of, social, internet and culture
• A knack for channeling different editorial voices, and an understanding of brand audience — what they care about and what they share
• Strong presentation skills
• The ability to collaborate across internal teams, clients and partner agencies
• Commitment to excellence – working nonstandard hours when necessary, anticipating issues and communicating with diplomacy
• Proficiency in MS Office and Keynote

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.