Social Media Specialist

ABOUT US

The Bleacher Athletic team is the sports division of the Cotton On Group. We work across the NRL, AFL and AFLW in on-field and supporter wear.

We also run the Upstate Sport brand, focusing on women's performance and streetwear inspired co-ordinates. Building on the Upstate community, we have big plans for UPSTATE SPORT.

ABOUT THE ROLE

Are you TikTok-obsessed, across the latest social trends and bursting with ideas that stop the scroll?

We're looking for a Social Media Specialist for our Upstate Sport brand who lives and breathes digital storytelling. Someone who can jump in front of a camera, lead a shoot, and craft strategy-driven content that drives engagement, clicks, and sales. You will manage end to end content production, own our brand partnership program, support paid social strategy and optimise social activity based on trends, data and campaign performance.

If you're energetic, creative, and ready to grow brand awareness through impactful content, this role is for you.

SKILLS AND EXPERIENCE

• Tertiary qualifications in Marketing, Communications or Advertising preferred
• Demonstrated experience establishing consumer focused social channels
• A social-first creative who thrives in a fast-paced, collaborative environment
• Confident in front of the camera and behind the scenes
• Proven analytical and reporting skills with an eye for what drives interaction and conversion
• Strong knowledge of web and social analytics platform tools essential

OUR CULTURE

We love big ideas and rolling up our sleeves to get the job done. We work hard – and together, we do great stuff. We've created an environment that thrives on creativity and self-expression, an environment we love showing up to. Every day.

Right from the get-go, our team have been like great mates to us – and you look after your mates, always. So, we care for our people at work and at home; 24/7. We're all about supporting and empowering them to be the healthiest versions of themselves.

BENEFITS

We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide:
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Full Upstate studios membership

50% team member discount off all brands (excl. Ceres Life which is 30% off)
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A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club)

A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door

• The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks. You can also grab a nutritious take home meal, taking the stress out of dinner time.

Flexible working – enabling you to find the right working rhythm to be at your best.

Competitive salary packaging – ensuring we are constantly benchmarking to industry.

On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more.

An Employee Assistance Program for you and your family.

Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work.

Team mingle celebrations, speaker's series, surprise and delight moments – the magic happens when we get together

Do you have a dog? Bring them into the office. We love them

At Cotton On, we are focused on building a culture centred in belonging, and we are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at so we may support you in completing the job application process.