Marketing Manager

We're seeking a strategic brand leader to drive the next phase of growth for our customer-owned bank. This is your opportunity to shape brand strategy with genuine autonomy and influence - not just execute a playbook.

About the role

As Marketing Manager - Brand, you'll be the custodian of Hume Bank's brand, translating our purpose - to create a secure tomorrow by connecting people and community through fair and accessible banking - into distinctive, trusted, and memorable brand experiences.

You'll lead brand strategy and positioning, ensuring alignment with corporate objectives while building long-term brand equity. From managing distinctive brand assets and guidelines to activating the brand across community sponsorships, branches, digital platforms and employee touchpoints, you'll ensure consistency and impact at every customer interaction.

This role demands both strategic thinking and hands-on execution. You'll leverage market research and customer insights to inform decisions, monitor competitive movements, manage agency partners to deliver creative excellence, and collaborate across Marketing, Digital, Customer Growth and frontline teams to embed the brand throughout the customer lifecycle.

You'll also assist managing the brand budget, using performance data to optimise ROI and demonstrate measurable impact.

This is a full-time permanent position based at our head office in Albury, NSW. Flexible hybrid working is available for those living in the Albury area.

What you can expect

Reporting to the Head of Brand, you will:

• Lead the development and execution of Hume Bank's brand strategy, ensuring alignment with corporate strategy and customer growth objectives.
• Work closely with creative, media, and strategic agencies to deliver impactful campaigns.
• Activate the brand internally and externally through purpose, values, customer value proposition (CVP), and employee value proposition (EVP).
• Lead brand activations across community events, sponsorships, branches, and digital platforms.
• Using customer insights and competitor research to inform smart, effective brand decisions.

About you

To be successful in this role, you'll have:

• Tertiary qualifications in marketing/communications or related field
• Proven experience in brand management, preferably within services or financial services marketing.
• Strong track record in building and executing brand strategies that deliver customer and commercial outcomes. Expertise in managing and evolving distinctive brand assets and brand positioning.
• Experience leveraging market research and customer insight to inform brand strategy.
• Demonstrated ability to balance short-term tactical activations with long-term brand growth initiatives.
• Skilled in agency management, briefing, and collaboration.
• Outstanding oral and written communication, interpersonal and stakeholder management skills with a collaborative mindset.

About Us

At Hume Bank we've always believed the future is bright. And we've got a history of helping people in our community achieve their dream of owning a home. Since then, we've focused on making banking better and we want to make a real difference, empowering our customers, community and people, so we can thrive together. 

We're lucky we can do things others can't, like sharing our success in real ways. This looks like better rates and services that have a positive impact on our customers' everyday lives. We take a stand on the big issues that face the people around us and work towards being part of the solution.

Join us on a journey to a future that's not just better, it's brighter. 

How to apply

If you're excited about a brighter career, click apply to submit your application or email your application to Applications must contain a resume and cover letter outlining your interest in the position.

If you're interested in this role but your experience doesn't align perfectly, we encourage you to apply anyway, just make sure to include a cover letter to let us know why you'd be a great fit for the team.

Applications close: Monday 13th October 2025

Hume Bank is an equal opportunity employer and welcomes and encourages people from all backgrounds to apply. We are committed to building a culture that is inclusive, providing an ethical and diverse workplace where everyone is respected.

If you require any reasonable adjustments to the recruitment process or the role, please let us know by contacting

Our process

• Once the role is closed, we review all applications against the requirements, creating a shortlist for further review.
• If your application is successful, you may receive an initial screening call to further assess your suitability, before being invited to an interview.
• We conduct two rounds of interviews, with the first interview being held with the supervisor and a member of our People Team. You may be invited back to a shorter second round interview with the head of the department.
• The final stage is to compete some quick compliance checks, before (hopefully) receiving an offer.

We are committed to providing all applicants an outcome for their application.