Marketing Lead

UNICEF is the world's largest children's charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering
a Full-Time Permanent Position
, working in a
flexible environment,
built around the
diversity of our team
and
their needs
. A
competitive salary
commensurate with the
not for profit
sector is offered together with a broad range of
wellbeing benefits
.

What we are looking for

UNICEF Australia is seeking
a Marketing Lead
to drive long-term, sustainable revenue growth by inspiring new supporters. Reporting to the
Marketing Manager, Acquisition,
you will champion the scaling of our regular giving program, ensuring UNICEF's positive impact for every child.

Your day will include

• Increase UNICEF Australia's impact for children by acquiring new regular givers and raising flexible funding
• Develop supporter-centric regular giving and subscription products to create a pipeline of givers
• Lead UNICEF Australia's conversion program to scale UNICEF's supporter base and maximize lifetime value
• Manage agency relationships effectively
• Coordinate emergency campaigns efficiently
• Manage regular giving finance
  s
  and budgeting
• Achieve core KPIs, including regular giving acquisitions, volumes of leads for conversion, average gift, and cost per acquisition
• Lead by example to champion collaborative working and build a commitment to collective responsibility within your program

We would like you to have the following skills and experience

• Appropriate tertiary qualification in marketing, communications, commerce or other relevant area of study, or equivalent working experience
• A minimum 5 years' experience in consumer mass marketing, with expertise in digital marketing and media mix
• Experience collaborating with paid media agencies and other external partners
• Proficient in managing campaign budgets to achieve target CPAs
• Skilled in digital marketing tools like Google Analytics, CRMs, CMS, and email marketing software
• Proficiency in Microsoft Office, particularly Excel for analytics
• Ability to analyse qualitative and quantitative data to deliver effective reporting and make informed campaign decisions
• Strong organizational skills, adept at managing time and meeting deadlines
• Exceptional attention to detail in producing high-quality communications and reports
• Enthusiastic team player with a genuine passion for the international aid and development sector

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to meditation, yoga, EAP and Birthday leave
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How To Apply

To apply for this fantastic opportunity please select "Apply" and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths
• Your CV

For further information on this position, please be in touch with our People & Culture Team:

.

We welcome you to contact us to discuss any requirements that will ensure you can participate fully in our recruitment experience.

Applications for this position close
Tuesday 11th November 2025

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.

UNICEF Australia is committed to ensure all our People, from any background, feel heard, considered, and able to contribute to their full potential. We are striving to build a truly inclusive workplace, one that our team feel they can bring their best self to work and is reflective of the wider community that we serve.