Digital Activation Director

Company description

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework — it's a cultural model we've built to unite our people in a collaborative way of thinking and working.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across 100 countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, and media agencies Starcom, Zenith, Performics, Spark Foundry, Digitas, Epsilon, Arc, Prodigious, PMX, and PR Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

PMX (Publicis Media Exchange) is the central investment practice for Publicis Media. We're responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence.

We are a dedicated, passionate, and expanding team focused on delivering growth by educating and driving the adoption of Publicis Groupe solutions including:

• Precision: Delivering holistic programmatic value to clients and acting as the guardian of programmatic solutions. These are dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency.
• APEX: An innovative and disruptive investment solution designed to create unique opportunities that deliver tangible business benefits.
• Partnerships: Developed both regionally and locally with selected key vendors to provide unique, innovative, and ultimately functional benefits for our clients. We structure our partnerships to promote true collaboration and best-in-class work across our agencies.

Overview

The transformation you will experience:

The Digital Activation/Account Director at PMX will be focused on the PMX Lift video product, bridging the communication and operational gaps between our technology partners, clients, and internal stakeholders. This role requires a strategic thinker with a knack for solution-finding and a passion for enhancing customer experiences. As the PMX Lift Client Services Director, you will be accountable for ensuring all client and agency queries are addressed promptly and effectively. Your role will involve collaborating closely with technology partners to improve and streamline processes, ensuring our campaign delivery is on track but also exceeds client expectations. As a video expert, you will also be accountable for providing client video recommendations.

An essential part of the accountabilities will include the monitoring delivery and assessment of key performance indicators to assess campaign and product performance.

Your scope will include:

• Agency and Client Management: Serve as the primary point of contact for agency and client inquiries related to PMX Lift, ensuring timely and effective resolution of issues and questions. You will also be accountable for producing client recommendations.
• Performance Monitoring: Proactively monitor campaign dashboards and KPIs to assess product performance and feed back to technology partner.
• Business Development Support: Assist the Head of Video in identifying potential new business opportunities and targeting existing clients who have not opted in. Work to safeguard existing client relationships and address concerns about the PMX Lift solution.
• Process Improvement: Collaborate with technology partners to continuously streamline and enhance campaign delivery workflows and processes for improved efficiency and effectiveness.
• Product Development: Collect and evaluate feedback from users and stakeholders to identify opportunities for product improvement and iteration, enhancing the overall user experience.
• Enquiry Resolution Time: Measure the average time taken to respond to and resolve agency and client inquiries.
• Campaign Performance Metrics: Ensure campaign delivery and KPI monitoring.

What type of person will be successful in this role:

• Preferred experience across advertising agency/tech background
• Have high attention to detail, possess an ability to multi-task and work well under pressure, be a critical and strategic thinker and be self-motivated/proactive.
• Experience in digital planning. Video knowledge is advantageous
• Sound knowledge of ad-tech: DSP's, SSP's, DMP, Verification technology, Adserving, RTB etc.
• Highly analytical with an aptitude to articulate figures into a storyline
• Liaised with clients and internal stakeholders
• Aptitude to work in a very fast-paced and dynamic environment
• Quality driven - you have a strong eye for the aesthetic, and you set yourself and others (your team, vendors, advertisers, etc) the highest professional bar in all circumstances
• Commercial acumen is not mandatory, but advantageous

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge:
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.