Head of Digital Product Personalisation

What's the role?

The Head of Product, Personalisation is a strategic and hands-on product leader responsible for defining the vision, strategy, and execution roadmap for all digital personalisation products and experiences across News Corp Australia's digital platforms. This role is crucial for delivering highly tailored user journeys that drive satisfaction, deep engagement, and sustainable business growth by leveraging data science, AI, and machine learning technologies. The role reports to the General Manager, AI & Personalisation and works closely with Product, Engineering, Data, Editorial, and Commercial teams to deliver seamless, individualised interactions at scale for both audiences and clients.

Responsibilities:

• Develop and execute a comprehensive digital personalisation strategy, including user segmentation, content recommendations, dynamic interfaces, and scalable audience and client interactions.

• Leverage data analytics and machine learning to generate actionable insights into user behaviour, preferences, and needs.

• Collaborate with Product Managers, Developers, and global personalisation teams to implement new features and share best practices.

• Continuously monitor and optimise personalisation efforts based on KPIs, user feedback, and A/B testing results.

• Stay ahead of industry trends and emerging technologies to ensure products remain innovative and competitive.

• Communicate the impact of personalisation initiatives across stakeholders, fostering a culture of data-driven decision-making and experimentation.

Who are you?

• A strategic and innovative product leader with proven experience in digital product management, personalisation, or related fields in a senior or lead capacity.

• Proven track record of developing and delivering personalisation strategies that drive measurable engagement, retention, and business outcomes.

• Strong understanding of data analytics, AI, and machine learning technologies, and how they can be applied to create tailored user experiences.

• Skilled in leading cross-functional teams, managing complex roadmaps, and delivering products from concept to execution.

• Highly analytical and data-driven, with proficiency in data analysis tools and platforms to inform decision-making.

• Excellent communication and interpersonal skills, with the ability to influence, collaborate, and align diverse stakeholders.

• Creative and forward-thinking, with a passion for exploring emerging technologies and personalisation trends.

• Holds a Bachelor's degree in a relevant field (e.g. Product Management, Computer Science, Data Analytics, or Business); postgraduate qualifications are advantageous.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) 
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

News Corp Australia is the nation's most influential media organisation, operating more than 150 household-name brands across print, digital and multimedia. We lead the way in travel, fashion, food, health, homes and lifestyle, and we are the largest publisher across print and digital, reaching more than 16 million Australians each month

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

Category:

Technology, Digital and Data

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