Director, Product Marketing

3 days ago


East Maitland, New South Wales, Australia AssistRx Full time
Under the direction of the VP of Product Marketing, the Director of Product Marketing for AssistRx will lead, support and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients. This individual will be responsible for developing compelling product positioning and messaging that resonates with target audiences, aligns with market trends and drives measurable business outcomes. The role requires strong cross-functional collaboration, creative execution and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.
Own and execute product marketing strategy to support new product launches and feature enhancements – ensuring alignment from awareness through adoption and retention
Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights and market trends to create effective marketing programs
Conduct ongoing competitive and market research to identify trends and opportunities
Manage research initiatives on customer needs, beliefs, mindsets and decision-making processes to inform and improve existing programs
Support the development of compelling messaging architecture, product positioning and use cases across the AssistRx portfolio
Develop and maintain buyer and user personas, understanding their needs, behaviors and decision-making process
Ensure integrated launches for products, new product features and product solution - supporting the products' movement from awareness to adoption
Empower sales and

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