Head of Marketing

We seek only the best candidates who are passionate brand ambassadors and determined to contribute to our team's performance. We are always on the look-out for dedicated, fashion forward and like-minded individuals
Apply now Job no:
Work type: Full-Time
Location: Melbourne - CBD & Inner
Categories: Marketing
The Head of Marketing will set a clear brand strategy that strengthens Trenery's platform, drives prompted awareness, consideration and key brand perceptions, and builds a loyal, high-value customer base. Long-term success is measured by sustained full-price sales growth, the cultivation of enduring brand partnerships, and the advancement of Trenery's role as a leading premium brand within the Country Road Group
Key Accountabilities
Develop and own the Trenery brand strategy, aligning with business objectives while elevating customer relevance and competitive differentiation
Champion the brand story, ensuring creative, content, and marketing initiatives reflect Trenery's purpose and connect emotionally with customers
Translate customer insights and market intelligence into strategies that drive awareness, consideration, and preference
Lead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impact
Build and execute customer acquisition and retention strategies in partnership with Digital, CRM and Loyalty teams
Shape and embed Trenery's unique brand point of view in sustainability, community and cultural partnerships
Establish and nurture long-term external partnerships (media, cultural, creative) that strengthen brand equity and customer reach
Direct content strategy for all brand channels (social, digital, in-store, media, PR)
Ensure campaigns deliver cohesive storytelling and consistent execution across every platform
Lead, inspire and grow a high-performing marketing and creative team, providing clear vision, coaching and development pathways.
Foster a collaborative, inclusive culture where creativity and accountability thrive
Role-model Country Road Group's leadership values: acting with clarity, empathy and optimism; driving results with focus; and building cohesion across teams and functions
Oversee creative direction, seasonal styling and product storytelling across all categories
Ensure Trenery's tone of voice, look and feel are consistent, elevated and distinctive across every customer touchpoint.
Key Capabilities
10+ years' experience in senior marketing leadership roles, ideally in luxury, premium retail or brand-driven consumer industries
Proven ability to design and deliver strategies that grow brand equity, prompted awareness and consideration while delivering commercial outcomes
Strong experience in brand storytelling, PR, partnerships, content and creative leadership
Demonstrated track record of building high-performing teams and developing talent
Deep understanding of customer behaviour and market trends
Strategic and creative thinker with strong commercial acumen
Exceptional communication and influencing skills, able to inspire teams and stakeholders
Experienced in leading cross-functional collaboration and managing complexity
Ability to balance long-term brand building with short-term commercial priorities.
Why work for CRG?
The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance
An additional day of leave for your birthday
An Industry leading Parental Leave Program
Flexible working arrangements to support work/life balance
Annual learning calendar to support the ongoing development of our team
Support community partnerships across our Corporate Social Responsibility Program
We are committed to operating ethically, sustainably, and responsibly.
About Trenery Part of the Country Road Group, Trenery is an Australian lifestyle brand that celebrates timeless style lived, not worn. Everything we do is guided by our connection to creativity, and commitment to enduring principles of design.
We embrace the beauty and myriad benefits of natural fibres, particularly linen, wool, cotton, silk, and cashmere. From the first sketch to the final stitch, Trenery garments carry a unique story—of creativity, craft and provenance—brought to life with beautiful styling.
This unwavering passion for quality and detail builds genuine relationships with our pieces, ensuring each becomes a true companion and cherished part of your personal style.
Advertised: 29 Aug 2025 AUS Eastern Standard Time
Applications close: 19 Sep 2025 AUS Eastern Standard Time
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process. Head of Marketing - Trenery Apply now Job no:
Work type: Full-Time
Location: Melbourne - CBD & Inner
Categories: Marketing
This role is accountable for shaping and executing the marketing vision for Trenery, bringing our purpose—to Bring Luxury to Life —to customers in meaningful ways. It requires a leader who deeply understands the customer and can translate insight into powerful brand storytelling and connections across every touchpoint.
The Head of Marketing will set a clear brand strategy that strengthens Trenery's platform, drives prompted awareness, consideration and key brand perceptions, and builds a loyal, high-value customer base. Long-term success is measured by sustained full-price sales growth, the cultivation of enduring brand partnerships, and the advancement of Trenery's role as a leading premium brand within the Country Road Group
Key Accountabilities
Develop and own the Trenery brand strategy, aligning with business objectives while elevating customer relevance and competitive differentiation
Champion the brand story, ensuring creative, content, and marketing initiatives reflect Trenery's purpose and connect emotionally with customers
Translate customer insights and market intelligence into strategies that drive awareness, consideration, and preference
Lead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impact
Build and execute customer acquisition and retention strategies in partnership with Digital, CRM and Loyalty teams
Shape and embed Trenery's unique brand point of view in sustainability, community and cultural partnerships
Establish and nurture long-term external partnerships (media, cultural, creative) that strengthen brand equity and customer reach
Direct content strategy for all brand channels (social, digital, in-store, media, PR)
Ensure campaigns deliver cohesive storytelling and consistent execution across every platform
Lead, inspire and grow a high-performing marketing and creative team, providing clear vision, coaching and development pathways.
Foster a collaborative, inclusive culture where creativity and accountability thrive
Role-model Country Road Group's leadership values: acting with clarity, empathy and optimism; driving results with focus; and building cohesion across teams and functions
Oversee creative direction, seasonal styling and product storytelling across all categories
Ensure Trenery's tone of voice, look and feel are consistent, elevated and distinctive across every customer touchpoint.
Key Capabilities
10+ years' experience in senior marketing leadership roles, ideally in luxury, premium retail or brand-driven consumer industries
Proven ability to design and deliver strategies that grow brand equity, prompted awareness and consideration while delivering commercial outcomes
Strong experience in brand storytelling, PR, partnerships, content and creative leadership
Demonstrated track record of building high-performing teams and developing talent
Deep understanding of customer behaviour and market trends
Strategic and creative thinker with strong commercial acumen
Exceptional communication and influencing skills, able to inspire teams and stakeholders
Experienced in leading cross-functional collaboration and managing complexity
Ability to balance long-term brand building with short-term commercial priorities.
Why work for CRG?
The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance
An additional day of leave for your birthday
An Industry leading Parental Leave Program
Flexible working arrangements to support work/life balance
Annual learning calendar to support the ongoing development of our team
Support community partnerships across our Corporate Social Responsibility Program
We are committed to operating ethically, sustainably, and responsibly.
About Trenery Part of the Country Road Group, Trenery is an Australian lifestyle brand that celebrates timeless style lived, not worn. Everything we do is guided by our connection to creativity, and commitment to enduring principles of design.
We embrace the beauty and myriad benefits of natural fibres, particularly linen, wool, cotton, silk, and cashmere. From the first sketch to the final stitch, Trenery garments carry a unique story—of creativity, craft and provenance—brought to life with beautiful styling.
This unwavering passion for quality and detail builds genuine relationships with our pieces, ensuring each becomes a true companion and cherished part of your personal style.
Advertised: 29 Aug 2025 AUS Eastern Standard Time
Applications close: 19 Sep 2025 AUS Eastern Standard Time
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.
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