Ecommerce Director

2 weeks ago

Melbourne, Victoria, Australia Publicis Groupe Full time
Company description
At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Be Bold, Be Kind, Be Better Together. We're determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it's not a policy. It's behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it\'s championed by our own people internally and is a regular conversation. We have a lot of fun — we're constantly looking at reinventing how we're connecting with each other.
Overview
The transformation you will experience:
The purpose of the Ecommerce Director role is to oversee the growing marketplace ecommerce offering at Zenith across Australia and New Zealand. This role is accountable for the strategy and implementation of ecommerce initiatives on platforms/marketplaces such as Amazon, eBay, Citrus, Facebook, and Google. The role involves management of both ecommerce content and media initiatives for Zenith/Groupe clients.
Reporting to the National Head of Digital & Data, the role exists to accelerate the growth of ecommerce business. This role will have an opportunity to develop the offering and work across global hubs on best practice implementation of content and media strategies in marketplace ecommerce. There is tremendous opportunity of growth in the role with a hugely exciting and rapidly growing team
Your scope will include:
Create and implement effective ecommerce campaigns across platforms/marketplaces (specifically Amazon, Google, Facebook, eBay, Citrus) that deliver high-quality results.
Develop audits, scorecards and use data to identify optimisation opportunities, including keyword research, budgeting and make recommendations regarding media and advertising opportunities.
Develop audits, scorecards and use research and data to improve brand presence, SEO/REO (including detail page optimisation) across ecommerce marketplaces.
Oversee Seller/Vendor Central operations, such as

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