Marketing Manager

At Allianz, we’re proud to be one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us.

Backed by Allianz Australia Ltd., Club Marine is Australia’s largest provider of boat and pleasure craft insurance and has been protecting the Australian boating lifestyle for more than 50 years. Club Marine’s boat insurance is designed by insurance professionals with real boating experience and offers options to suit a variety of boats, boating lifestyles, and on water activities.

The role is focussed on driving the development and execution of marketing strategies that support the delivery of the organisation’s growth and profitability objectives for Club Marine. The Marketing Manager is integral to developing and driving our customer communication strategy throughout the organisation. Your passion for marketing will drive new business and help build a stronger brand position in the market.

**You'll be responsible for**
- Lead the development and execution of product marketing strategies to ensure that category strategy aligns to organisational brand positions, is compelling and supports the delivery of the organisation’s growth and profitability objectives.
- Develop multi-channel campaigns and marketing strategies to enable delivery of organisational objectives. Create a promotional strategy that is optimised to allow for internal and external environmental and seasonal factors, whilst supporting our market objectives.
- Define the customer proposition / offer by channel through overlaying customer insights, customer segmentation and market opportunities.
- Manage advertising and communications ensuring they align with relevant brand positions and to enable the delivery of the organisation’s and divisions growth and profitability objectives.
- Identify and implement new opportunities to deliver campaigns to our customer segments.
- Manage adhoc projects in response to changing needs of the business, including developing project, marketing and communication plans as well as costing for implementation.

**About you**
- Minimum of 7 years’ experience in strategic consumer marketing roles, preferably in a full service marketing department in a medium to large corporate environment.
- Demonstrated experience in the development and execution of marketing strategies, campaigns and integrated communications across numerous channels, including digital and social media.
- Proven experience in brand, creative and campaign development and management, including experience with Salesforce Marketing Cloud or Adobe Campaign.
- Proven capability to analyse and evaluate information and make improvements to strategic and tactical initiatives, campaigns and communications that improve business results.
- Excellent written and verbal communication and copywriting skills, capable of communicating and presenting with clarity, impact and influence.
- Good understanding of relevant regulatory and/or legislative compliance requirements that impact a dynamic and complex organisation.

**What's on offer**
- Be part of a team that’s open-minded, supportive, and genuinely focused on customer outcomes.
- A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most authentic self to work.
- An employer that is committed to supporting your work/life balance and is always open to conversations about flexible & remote working.
- Access to over 10,000 on-demand learning resources and programs, to support you in taking control of your career development.
- insurance products. Deals and discounts across a great range of retail, tech, and travel brands, and offers for health and well-being.
- Initiatives to support your financial wellness through selected discounted Allianz insurance products, superannuation matching, salary sacrificing, novated leasing and our referral bonus scheme.
- The opportunity to take part in our Employee Share Purchase Program
- own a piece of your employer.

**About Allianz**

At Allianz, we care about everything that makes you, you. We believe in an equitable workplace that celebrates diversity and inclusion, where people of all genders, ages, religions, sexual orientations, abilities, and work statuses are not only welcomed, but valued for the perspectives and talents they bring to work. We are committed to fostering an environment where everyone can thrive, grow, and contribute their unique perspectives to our collective success and reach their fullest potential

**Adjustments and support**

LI-ALLIANZAU #LI-Remote #LI-Hybrid #LI-Onsite

**Job Level**:
Professional

**Location**:

- Brighton, VIC, AU, 3186**Area of Expertise**:
Marketing & Design

**Unit**:
Allianz Australia

**Employing Entity**:
ALLIANZ AUSTRALIA SERVICES PTY LTD

**Job Type**:
Full-Time

**Remote Job**:
Hybrid working

**Employment Type**:
Permanent

**ID**:
40067

**Position Cluster**:
Non-Executive