Gaming Marketing Executive

2 weeks ago

Gold Coast, Australia The Star Entertainment Group Full time

As our Gaming Marketing Executive, you will work collaboratively with our Gaming Marketing team to support and implement marketing campaigns and promotional activities across The Star Entertainment Group. You will focus heavily on initiatives to drive gaming visitation, revenue and return on marketing investment.

**Key responsibilities in the role are but not limited to**:

- Implement Through the Line (TTL) marketing campaigns in the VIP and Mass Gaming space for The Star Entertainment Group to reach revenue targets and ROMI
- Support initiatives to drive new member acquisition to The Star Club
- Liaise with the Partnership and Sponsorship Manager to complete partnership and sponsorship benefits at a property level to stimulate revenue and generate brand equity
- Refine segments, promotions and campaigns based on evaluation of campaign conversion, for key customer lifecycle segments (acquired, convert, grow, retain, reactivate)
- Build offers for deployment to relevant value segments and develop and monitor success at program, customer segment, and campaign level

**Our benefits**
- Flexible working arrangements that suit your needs
- Both parental and secondary carers leave available to all employees
- 30% Discounts across award winning restaurants and accommodation
- Lifestyle discounts including gym memberships and dry-cleaning services
- Complimentary meal on site every day, including hot meals, sandwich bar and more
- Discounted parking + other transport options (dependent on property)
- Groupwide Diversity and Inclusion strategy for LGBTQI, Gender, Culture and Indigenous
- The Star is an Employer of Choice for Gender Diversity awarded by WGEA

**To be successful in this role you will have**:

- Similar experience in marketing and/or advertising
- Proven experience leading a team in a high-volume environment managing tight and conflicting deadlines
- Strong communication and interpersonal skills to confidently lead discussions and manage expectations and demands of team members across multiple jobs
- Understanding of laws relevant to Privacy, Marketing and related laws and ability to understand regulatory legislation

**About us**

The Star Entertainment Group’s vision is to be Australia’s leading integrated resort company. Attracting 18 million guests each year, The Star Entertainment Group’s properties across Sydney, Brisbane and the Gold Coast are world class tourist destinations that offer visitors a diverse selection of award-winning restaurants, bars, cafes, accommodation, and entertainment options.

**Our culture**

The Star is a Founding Partner and Major Corporate Partner of Women in Gaming and Hospitality (WGHA) and has been recently awarded GOLD status in the Australian Workplace Equality Index (AWEI) which evaluates LGBTIQ+ inclusiveness in the workplace.

**It's your move**

Make your next move by clicking the link below.

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