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Demand Generation Manager
2 weeks ago
**About Aphex**
At Aphex, we believe the tools construction teams use to plan and communicate their work should’ve stayed in 1995.
That’s why we’re on a mission to make it easier for construction teams to get on the same page with a live, multiplayer planning platform. Instead of juggling spreadsheets, whiteboards, and outdated systems, we build tools that allow anyone on a project to plan and communicate their work with complete visibility of everyone around them.
Our customers are the largest construction contractors, responsible for the tunnels, roads, bridges, and buildings we use daily. Our users are the engineers managing and planning these incredible projects.
We’ve already made an impact, since launching our V1 in the UK in 2019 and entering the Australian market in 2022, we’ve become the leading solution in both markets. With strong product-market fit in these markets, we’re in the early stages of scaling our go-to-market team globally, and we’re looking for people who are energised by the idea of improving an industry that contributes to around 13% of global GDP.
**About the Industry**
The construction industry is one of the most significant, complex, fragmented, and risk-averse sectors in the global economy. Unlike more centralised industries, construction companies operate as a collection of sometimes hundreds of unique businesses that start and end with individual projects. Each project brings together a diverse mix of people, circumstances, timeframes, and challenges, effectively functioning as its own temporary business entity.
In large construction projects the degree of complexity goes up further, typically involving multiple businesses and teams - contractors, subcontractors, architects, engineers, and suppliers - that collaborate for a one-time endeavour. This transient and project-based nature means that each project is unique, requiring solutions that can adapt quickly and provide immediate, clear value to a variety of stakeholders.
Moreover, construction is inherently risk-averse due to the high stakes involved. Mistakes can be costly and dangerous, impacting not just budgets and timelines but also the safety of workers and the public. This can lead to natural skepticism toward adopting new technologies, especially if they disrupt established processes. Any proposed solution must demonstrate clear problem resolution and be significantly better than existing workflows to be considered worth the switch from the status quo.
In this environment, the ability to identify and solve specific problems is crucial. Technologies and strategies that cut through complexity and deliver tangible benefits without adding layers of complication are highly sought after. Being part of this industry means contributing to solutions that address the immediate needs of individual projects, paving the way to standardise an orchestration platform across the world’s largest contractors and, more broadly, the construction industry.
**Requirements**:
**The Role**
As our Demand Generation Manager, you will play a pivotal role in responsibly scaling our go-to-market efforts globally. The standard marketing tactics won’t suffice here; instead, you’ll craft approaches tailored to the unique dynamics and challenges of construction projects.
**In this role, you will**:
- **Build on a solid foundation**: You’ll inherit a rare combination of starting components. In our existing markets, we have solid product-market fit - evidenced by enterprise-wide adoption across several major contractors and strong project adoption in ~50% of top 20 contractors. More importantly, our customers are passionate advocates. We are privileged to host an industry-leading catalog of case studies of amazing projects our customers have delivered, we get the chance to bring together industry leaders and customers on our podcast, and benefit from true evangelists who organically share Aphex with their peers. You’ll leverage our unique value proposition and these strong foundations to craft innovative approaches to build awareness and generate demand.
- **Collaborate across teams**: You’ll be working closely with customers, our Product Marketing, Sales, and Customer Success teams to understand the challenges and needs of our users - the engineers managing and planning the incredible projects that shape our world.
- **Drive hypothesis-driven thinking in GTM**: Employ a continuous loop of hypothesis, experimentation, feedback, and refinement to evolve our marketing strategies. You’ll adapt to the unique differences of different project types (think bridges, hospitals, railways), different contractors (we target T1/T2) and unique markets (we have established markets in UK&I, AU/NZ and emerging presences in North America, Asia, Europe and Middle East).
- **Lead community engagement through events**: Test new ways to build relationships within the construction industry through an ambitious strategy spanning from g
