Analytics and Optimization Manager

Company Description

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.

With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.

We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?

**Job Description**:
**About the Role**

We are looking for a technical minded problem solver that has a passion for analytics, data and data collection - ideally with experience in analytics and tag management. The role will sit within our Data and Insights team working closely with a number of other Analytics specialists.

The Analytics & Optimization Manager will play a key role working across a portfolio of Analytics & Optimization clients.

You will work with a team of implementation experts and will be responsible for designing and deploying data collection strategies, documenting implementation plans and guidelines, implementing tagging solutions through custom scripts and tag management tools and ensuring data cleanliness and reliability.

You will work closely with a world-class, global team of Data Planners, Business Intelligence specialists, Insights Analysts and Optimization specialists to ensure tracking solutions are fit for purpose for activation and optimization use cases.

**Responsibilities**
- Designing tracking taxonomies and schemas to align with clients overall measurement strategies.
- Creating and delivering tracking plans and implementation guides
- Working closely with client’s development team on the implementation of tracking solutions
- Implementing tracking solutions, primarily through Google Tag Manager, but also other systems like Segment, Tealium etc
- Testing, debugging and data quality assurance
- Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.
- Find opportunities for clients to utilise adjacent services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, conversion optimization, attribution, UX, Visual Design, Development etc
- Work closely with Senior Managers and Directors to improve processes and frameworks

**Qualifications**:
**What you’ll need**
- Demonstrable experience with Google Analytics, GA4 and Google Tag Manager
- A sound understanding of CSS, HTML and Javascript
- Good analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritise findings and provide recommendations
- Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
- Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met

**Advantageous**:

- Experience working with APIs
- Experience with Google Sheets and App Script
- Knowledge of Google Cloud Platform and Server Side tracking solutions
- Experience with web and app experience optimization / personalization platforms
- Experience with Qualitative and Quantitative analysis
- Knowledge of Python/R or other scripting languages
- Nice to have experience with the following: Optimizely, Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau and Looker

Additional Information
- Flexible working from home policy
- Flexible working hours
- Annual pay increase on your Jellyfish anniversary
- Annual bonus
- A flat structure that supports you taking charge of your own career development
- Based Sydney or Melbourne

**_ Equal Opportunity Employer:_**_ Jellyfish is committed to making adjustments in our recruitment process to enable you to demonstrate your full potential. Should you require reasonable accommodation, please fill out the form _here_._
- Flexible working
- Annual Bonus
- Anniversary Increase
- Training and Development
- Life Assurance
- Employee Assistance Programme - Counseling