Social Media

6 days ago

Moorabbin Airport, Australia Amer Sports Full time

At Wilson we talk to athletes. We listen to them. Then, we challenge the status quo to create the equipment they need to be their best. Our purpose is to empower every human to live like an athlete and every member of the Wilson team comes to play every day to make the world better through sport. We want everyone to achieve their dreams, just like sporting greats including Serena Williams and Roger Federer have done.

From our Moorabbin HQ we work tirelessly with our partner brands under the Amer Sports ANZ banner (Arc’teryx, Wilson and Atomic) to elevate the world through sport and we are excited to be recruiting for a Social Media & CRM Specialist to join our marketing team.

Reporting to the Senior Marketing Manager - Wilson, this role is part of a highly effective and driven team of professionals and will deliver and own Wilson’s AU/NZ CRM and social media platforms, ensuring an engaging experience for consumers.

**What’s on Offer (this just touches on some of the benefits and perks)**
- **Competitive salary, bonus + super**:

- **Amer Sports ANZ are a certified Great Place to work**:

- **Free product** and generous allowances to get you kitted out for all your sporting adventures
- **Flexible working environment**, including additional school holiday flexibility / support
- When at Head office, work in a state-of-the-art 6-star energy efficient facility
- Support in **career development**, wellbeing, and personal growth
- Regular **staff activity days**, including camping, snow trips, fun runs and more
- Company supported **volunteering program**.

**Responsibilities will include**:
**Social Media**:

- **Strategy**: Work with the Senior Marketing Manager to develop a strategy for our local social media channels, supporting category, follower growth and engagement and brand growth KPIs.
- **Content creation**: Plan and create engaging content across our sportswear and tennis categories.
- **Content calendar**: Manage the content calendar for our owned social channels, planning in global, local and influencer content inline with key marketing stories.
- **Influencer management**: Identify, engage and maintain relationships with key opinion leaders and influencers to regularly gift product to drive content and engagement.

**CRM**:

- **Loyalty**: Work with the digital team to define and develop a loyalty strategy to engage the Wilson community across our D2C channels.
- **Consumer segmentation**: Build and maintain customer segments based on customer lifetime value, interests and behaviours
- **Reporting and analysis**: Deliver detailed analysis and consumer insights to help commercial and brand teams make actionable decisions

**So, who’s keen?

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