Brand, Communications and Marketing Manager Apac

Job Description

**The Role**

This is an opportunity for an experienced, energetic and driven professional to help develop and execute Clifford Chance's Brand, Communications and Marketing strategy in the APAC region. The region is an important part of Clifford Chance's global strategy, and a critical part of achieving our ambitious goals will be delivering an innovative and sustained internal and external communication strategy that clearly differentiates the firm in the APAC market.

**Reporting and work relationships**
- Reports to the Head of Brand, Communications and Marketing APAC, with a dotted line into the Business Development and Marketing lead for Australia.
- Serves as the point of contact for all Brand, Communications & Marketing (BCM) needs in Australia.
- Works closely with the business development team, partners, lawyers and wider business professional functions across the region.
- Partners closely with members of the BCM global team
- Works with external suppliers (agency and professional associations) when needed

**Overview of responsibilities**

The Brand, Communication and Marketing (BCM) Team in APAC currently comprises a team of 5 people based in Hong Kong: an associate director, manager, coordinator, events manager and a graphic designer. This is a new role based in Sydney which will focus on working with the department head to enhance the profile, reputation and brand of the firm and key practice areas across the region. In addition to the regional remit, the role will have specific focus on advancing our brand in Australia.

**Objectives include**:

- Design and deliver data-driven communications and marketing programs which: (1) engage priority audiences (clients, current/future workforce & alumni) in the Clifford Chance narrative (2) drive our firm’s business objectives and, (3) advance and protect the firm’s brand.
- Cascading firm and regional positioning and messages on specific initiatives and projects through the appropriate channels in APAC, both internally and externally.
- Supporting corporate communications and reputation management, business continuity planning, issues management, and change management activities.
- Drafting and advising on strategic executive communications in the region for the Australia Office Managing Partner with support from the General Manager.
- Supporting firm profile activity, marketing campaigns, and design. This includes conceptualising local campaigns to amplify key events and initiatives and managing the local activation of regional and global brand initiatives.
- Proactively identifying, critiquing and managing communication opportunities internally and externally, aligned with the firm's strategy, including focus areas for business growth.
- Enhancing the profile, reputation, and brand of our firm and key areas across Asia Pacific and supporting the firm's business development initiatives across the region, both externally and internally.
- Effectively building and managing local media relationships and identify opportunities for profile building.
- Providing advice and support to partners and lawyers in the identification and articulation of key messages.

**Specific areas of responsibility**:
**Media Engagement and Execution**: Develop communications plans to build and raise the firm's profile in APAC, with focus on Australia. This includes analysing media opportunities, building key media relationships, scheduling and staffing interviews, coordinating and prepping key stakeholders, and liaising with Business Development and the global media teams as necessary. Regularly assess progress against the plan and adjust as needed.

**Media Materials Drafting**: Draft media materials, including firm announcements and deal releases for APAC offices.

**Content Development**: Create messaging and draft content for various channels, including executive communications, social media, internal stories, and marketing campaigns. Utilise digital tools to enhance content creation and distribution efficiency.

**Digital and Social Media Management**: Oversee digital and social media channels, including video content. Advise business professionals and lawyers in Australia on maximising their profiles on digital channels and manage risks related to these platforms. Provide creative input into our social media presence and use analytics to maximise opportunities and optimise digital presence.

**Strategic Advice and Training**: Provide strategic advice, counsel, and training to stakeholders (including the BCM and Business Development teams) on media and social media opportunities. Use analytics and digital platforms to identify and maximise opportunities. Potentially provide or support on media training to spokespeople of the firm,

**Reputation and Crisis Management**: Develop and implement strategies for managing reputational or PR crises in APAC. This includes preparing crisis communication plans, coordinating with relevant stakeholders, and actin