Marketing Manager, Apac

Company Description

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind. Hayu offers a world of endless reality TV, with over 300 shows - all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck and Million Dollar Listing TV franchises.

The team at Hayu are fans too and we believe in fan first marketing. Situated in the Sydney office, this is a brilliant opportunity to join a unique SVOD brand and play an integral role in its growth across the APAC region. The Marketing Manager will play a crucial role in fuelling Australia’s reality TV obsession by delivering key 360 marketing activities to drive our D2C and B2B platforms.

The role requires strong collaboration with wider global marketing team functions such as acquisition, retention, social and research whilst working closely with the commercial team and senior management. The role will support the Marketing Director APAC (Sydney-based)_ _to interpret the overarching global brand strategy and execute campaigns that resonate locally and meet business objectives.

**Job Description**:
The role requires strong collaboration with wider global marketing team functions such as acquisition, retention, social and research whilst working closely with the commercial team and senior management. The role will support the Marketing Director APAC (Sydney-based) to interpret the overarching global brand strategy and execute campaigns that resonate locally and meet business objectives.

Key Responsibilities:

- Work with the Marketing Director APAC in the creation of territory strategies, to build effective marketing plans that drive awareness and subscription objectives
- Plan and execute through-the-line marketing campaigns end-to-end, working collaboratively with both local and international internal stakeholders (ie Creative, Social, Digital, Finance, Commercial, Product, Content and Legal), and third parties (agencies, partners).
- Build and maintain key relationships with commercial and brand partners to drive SOV
- Manage local BTL agencies, ensuring best in class PR, events and activations
- Act as brand champion for Hayu, working with Marketing Director APAC to continuously evaluate and refine the brand proposition alongside ensuring creative alignment and tone of voice across all touch points
- Co-manage territory budgets including day to day financial management of POs and invoicing
- Ensure local compliance for all marketing activity in territory
- Leverage available data and insights from the insight and analytics teams to develop activity that is targeted and delivers results
- Build close collaborative relationships with internal stakeholders

**Qualifications**:

- Proven track record of defining marketing strategies and translating to tactical plans
- Experience working in a digital subscription model business, ideally with a deep understanding of female consumers
- Able to demonstrate 360 integrated campaign success, including a strong understanding of PR and BTL activation
- Knowledge of the Australian media landscape, with experience planning ATL/Digital media.
- Experience in account managing partnerships or affiliates
- Strong financial acumen in order to manage budgets, analyze efficiency of marketing initiatives and support the overall corporate financial objectives
- A proactive go-getter with the ability to navigate change and ambiguity in a fast-paced environment, and comfortable working remotely across multiple territories
- Eye for detail and flare for creative
- Strong communicator that is able to influence whilst facilitates dialogue
- Experienced in managing creative campaigns through to delivery
- 5+ years experience in a B2C role
- Bachelor's degree or relevant marketing experience
- Highly desirable:

- Media or content experience
- Experience working in a global organization across different timezones and cultures
- Enjoyment and strong knowledge of reality TV
- Experience of working on brands with a female consumer
- Eligible to work in Australia
- Able to work flexible hours across several time zones (including but not limited to UK, Canada & SEA)
- Must be internationally mobile
- Fluent written and spoken English

**Salary : $110,000 - $120,000 + super + bonus + benefits**

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, nat