Executive Level 2

**Role purpose**

The Head of Creative Content leads the Creative Content team, overseeing the development and execution of integrated marketing, communication, publishing and digital content development to strengthen the Museum’s brand presence and engage diverse audiences. This role helps identify key audiences, the content that inspires them and the channels that can reach them. This role is instrumental in driving brand awareness, enhancing audience engagement and fostering meaningful connections with visitors, stakeholders and the wider community. This role provides strategic direction, leadership and management to the team, ensuring alignment with the Museum’s mission, values and strategic objectives while championing innovation, creativity and excellence in all marketing, communication and digital endeavours.

**Key accountabilities**
- Provide strategic leadership and direction to a multidisciplinary team, including marketing, communications, social media, digital content producers, publishing, editing and design professionals, fostering collaboration, creativity and excellence in delivering audience experiences.
- Work with the Division head, Executive and relevant business units to develop and implement a Public Engagement Strategy and integrated marketing and communication strategies that enhance the Museum’s brand identity, increase awareness and drive engagement across multiple channels.
- Oversee the creation and dissemination of compelling content across print, digital and social media platforms, ensuring alignment with brand guidelines, strategic objectives and audience insights.
- Drive audience development initiatives to expand reach, deepen engagement and cultivate meaningful connections with diverse audiences including local, national and international visitors, as well as digital users globally.
- Collaborate with internal stakeholders and external partners to identify and execute strategic partnerships, sponsorships and collaborations that align with the Museum’s goals and enhance public engagement.
- Lead the strategic thinking behind the development and implementation of digital experiences, contributing to the Museum’s overarching Digital Strategy by introducing innovative digital initiatives that engage audiences, streamline processes and enhance the user experience.
- Manage budgets, resources and timelines effectively to deliver cohesive, coordinated and impactful marketing and communication campaigns across platforms.
- Establish performance delivery goals and lead the definition, monitoring and reporting of audience data, segmentation and visitation trends, using insights to optimise strategies and improve outcomes.
- Represent the Museum at external events, conferences and forums, promoting the Museum’s brand, building networks, and fostering partnerships with key stakeholders and industry peers.

**Skills, experience and qualifications**

Essential:

- Proven experience in leadership roles (7+ years), including developing and implementing integrated marketing and communication strategies that drive audience engagement and achieve measurable results.
- Demonstrated expertise in creative brand development and management, with a track record of crafting strong brands to enhance public awareness and engagement across diverse audiences.
- Extensive experience in leading multi-platform communications campaigns, including digital marketing, campaign development and producing content tailored to various platforms and audience segments.
- Understanding of key audiences, the content that inspires them and the channels that can reach them, including how to leverage digital experiences to promote audience and engagement.
- Strong leadership and management skills, with the ability to inspire, motivate and mentor multidisciplinary teams, fostering collaboration and enhancing team performance.
- Strategic and creative thinker, with advanced analytical capabilities, a results-driven approach and experience leveraging insights to drive innovation, CX/UX improvements, and business outcomes.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives, articulate complex ideas clearly and engage diverse audiences effectively.
- Advanced knowledge of digital content production and analytics tools, including a strong understanding of digital platforms, accessibility and usability principles, content management systems and social media management tools.

Desirable:

- Experience working in the cultural sector or in similar organisations.
- Experience in partnership development and community outreach initiatives.
- Demonstrated experience in managing the development and ongoing support of digital projects, including management of resources, documentation, budgets and timelines.

**Eligibility**
- be an Australian citizen
- undergo pre-employment checks, including a police record check
- hold or be eligible to hold a security clearance at the level