Marketing Executive

2 weeks ago

Melbourne, Australia Diversified Australia Full time

**Introduction**:
This Marketing Executive role is a 12-month contract working with our Crunch team. As Marketing Executive, you will execute the day-to-day tasks of the marketing strategy, ensuring high-quality, consistent execution in all marketing functions. This role balances management of external agency partners and content production, with direct access to a Senior Brand Consultant & Copywriter for support.
Crunch is a newly launched, community hub app that is designed specifically with the mission to help more hospitality business owners grow successful, sustainable ventures. Crunch isn’t just any app, it’s your insider, your go-to friend in the know, offering practical, proven solutions to the challenges of hospitality management. Whether it’s managing money, saving time or building a functional team, Crunch is your sidekick to hospo success.
**Description**:
Marketing Plan Execution — execution of the marketing plan in alignment with the brand and strategic direction.
Agency Coordination — Brief, manage, and maintain direct communication with external agencies to meet performance targets.
Metrics & Reporting — Deliver consistent reporting on KPIs, both weekly and monthly, to evaluate effectiveness and refine tactics as needed.
Create and re-design templates for social media posts.
**Website Updates**: Update templates, links and assist with a new landing page for a new campaign.
Budget Tracking — track the ongoing budget to ensure resource efficiency and impact.
Paid Advertising — Coordinate with the paid ads agency to support the digital advertising strategy.
In App Member Marketing — Align content calendar for app members.
Ticket Sales Strategy — Track and adjust ticket sales strategies to meet goals for live and special events.
Stakeholder Management — Collaborate with internal and external partners, including the Brand Consultant, App Manager, advisory group, and media contacts, to ensure alignment across all efforts.
**Skills and Experiences**:
2-3 years of Marketing experience or knowledge
Excellent attention to detail, strong capabilities in prioritising work and meeting deadlines
Excellent interpersonal, verbal & written communication skills
Intermediate skills and knowledge of MS programs (Word, Excel, PowerPoint etc).
Works well autonomously, has strong initiative and is a self-starter
Tech Savvy (Equipment and IT set up)
Ability to plan ahead of time, and anticipate needs
Works well in a team environment
Credibility and social integration skills

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