CRM Lead

7 days ago

Bentleigh East, Australia Officeworks Full time

**Title**:CRM Lead**:

- Location: Bentleigh East, Victoria, AU**About us**:
At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With more than 8000 team members and a national footprint of more than 168 retail stores Australia wide - we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

**About the role**:
Due to an internal promotion, we have a great opportunity for an CRM Automation Lead to join our Digital Marketing team on a 12 month contract. Reporting to the CRM Manager, your role will deliver the CRM strategy for programs of work that engage and drive customers to develop a deeper relationship with Officeworks and increase their customer lifetime value.

You will lead the CRM program of work to drive positive results for Officeworks core objectives through the implementation of CRM campaigns for our B2B, B2C and Education customer segments. This includes developing strategy and program activity that drives positive results for brand loyalty, customer value, average basket size, shopping frequency and category penetration.

You will work closely with the CRM marketing team, wider marketing team, merchandise, eCommerce, and agency partners to build stronger relationships and deliver better experiences for our customers and drive commercial outcomes. You will also manage a small team of coordinators, providing leadership and guidance.

This position is currently based at our Support Office in East Bentleigh, Victoria and we support a hybrid work approach (on-site and working from home).

**About you**:

- 3-5 years’ experience in end-to-end CRM/direct marketing campaign management
- A tertiary qualification in marketing/communications or other related discipline
- Experience developing strategies and implementing CRM campaigns
- Experience working with marketing automation and CRM systems; experience in Adobe Campaign will be highly regarded
- Experience using dashboards to draw out insights and make business decisions
- Proven track record of working in a fast-paced environment
- Test and learn mindset, continuously looking for opportunities to optimise CRM activity
- Experience managing stakeholders and agency partners
- Strong attention to detail, a creative mindset, and ability to think analytically

**Our culture**:
It’s all in a day’s work when you’re part of the Officeworks community - where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

- An inclusive, diverse, and supportive environment.
- Flexible working arrangements to best support your individual needs.
- A key focus on wellbeing and safety.
- Generous discounts at Officeworks, Bunnings, Kmart, Target and Catch.
- Ongoing training and development opportunities to progress your career.
- Industry leading Growing Families policy and access to Circle In portal for Working Families.

Officeworks is a** ‘Circle Back Initiative’ **employer - we commit to respond to every applicant.
LI-SC

LI-WFH

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