Digital Journey Content Officer

6 days ago

Brisbane, Australia Navitas Full time

**The Digital Journey Content Officer is responsible for;**
- Collaborating with the Senior CRM and Journey Specialist to design persuasive content for prospective student communications and journeys, creating a seamless digital student experience.
- Conducting A/B testing and leveraging data-driven insights to enhance content effectiveness and audience targeting strategies.
- Maintaining a thorough understanding of the portfolio of brands, their unique selling points, market positioning and Tone of Voice.

**The person we seek will ideally have the following**:

- Creative and curious mindset, with a passion for crafting engaging and impactful content.
- Bachelor's degree in marketing, communications, or a related field.
- Up-to-date knowledge of industry trends and best practices in marketing automation and content marketing.
- Proven experience in content development for marketing automation campaigns, preferably within the education sector.
- Strong copywriting and editing skills, with the ability to adapt content for different audiences and channels.
- Strong data literacy skills
- Relevant certifications in marketing automation platforms (e.g. Salesforce Marketing Cloud, HubSpot, Marketo, Pardot) are desirable.
- HTML & CSS experience is a plus.
- Experience in analysing data and metrics to drive data-driven marketing decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Strong organisational skills and ability to manage multiple projects simultaneously.

**What we can offer you**:

- Join a highly engaged and supportive team in one of Australasia’s most prolific and highly regarded providers of leadership and management education.
- Flexible working arrangements (work from home options, flexible hours, accessible office site)
- Role ownership and development with an opportunity for growth
- Discounted education opportunities as a part of the larger Navitas network
- Collegial and collaborative environment with the aim of academic excellence
- Salary packaging and novated leasing

**Your role will bring these touchpoints to life, building communications and updating landing pages, while conducting A/B testing and optimising content based on data-driven insights. With your creative mindset, strong copywriting skills, technical skills, and data analysis abilities, you'll play a vital role in the success of our marketing automation campaigns.**

For enquiries about the role, please contact Diana Terrones on +61434249694

**About Us**

Navitas is a leading global education provider that has helped generations of learners transform their lives through education. We create life-changing opportunities to learn by delivering an extensive range of educational services to over 70,000 aspirational students across our global network each year.

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