Assistant Brand Manager

**Assistant Brand Manager
- OTC**:

- **_Location: Brisbane (preferred) _**:

- **_Hybrid working: 3 x days onsite/ 2 x days WFH _**:

- **_Endless development opportunities _**

- **_High growth OTC portfolio _**

Opella is the self-care challenger with the purest and **third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally**.

Our mission: to bring health in people’s hands by **making self-care as simple as it should be**for over half a billion consumers worldwide.

At the core of this mission is our **100+ loved brands**, our **11,000-strong global team, our 13 best-in-class manufacturing sites**and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including **Natures Own, Cenovis, Ostelin, Telfast, Buscopan and Bisolvon.**

**B Corp certified in multiple markets**, we are active players in the journey towards healthier people and planet.

**About the job**:
The **Assistant Brand Manager
- OTC**is responsible for a significant contribution to the OTC portfolio through delivery via product and promotional innovation to consumers, launches, go-to-market, packaging, claims and promotions. You will be a project champion who can influence cross-functional stakeholders to ensure flawless execution. You will participate in the development, implementation and post analysis of marketing programs, whilst consulting with key internal and external customers as required.

**Main Responsibilities**:

- Successful implementation of brand strategies through appropriate elements of the promotional mix

- Contributing to the annual growth planning process

- Interpret brand performance data, identify and prioritise strategies and actions to better deliver brand positioning and improve brand performance

- Research and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives

- Utilise consumer insights to write effective communication briefs

- Help support digital strategic implementation working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives

- Play a key role in developing localised campaigns, liaising with Legal and Reg teams for approval and Media & Digital for execution with agencies

- Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels.

- Help lead the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence

- Management of A&P budget and approval governance process.

- Work collaboratively alongside the cross-functional brand team (innovation, regulatory affairs, shopper, sales, finance and other Commercial Business Units) to identify risk and opportunities for the brand

- Liaise with global and regional marketing teams (as required within role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts.

- Manage relations with advertising and other external agencies

- Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget

- Ensure all business and promotional activities comply with relevant acts, legal demands and ethical standards, including ASMI and Opella code of conduct

**About you**:

- Minimum 2 years brand marketing experience within FMCG/FMCH or pharmaceutical preferred

- Well-developed financial acumen - Understand financial principles and be comfortable to help manage a budget

- Marketing management experience with ability to trade off the most effective mix of touch points to achieve communications objectives

- Implement complex marketing programs; managing multiple priorities as needed, on time and to budget.

- Project champion who can lead all relevant parties in flawless execution

- Excellent planning, time management and presentation skills.

- Autonomy and ability to balance long-term strategic priorities with short-term business needs, team spirit, persuasion, and influence, highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environment.

**Why us?**

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

**We Are Challengers.**

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
**All In Together**:We keep each other honest and have each other's backs.

**Courageous**:We break boundaries and take thoughtful risks with creativi