Marketing & PR Coordinator

January 2025_

Position Title Marketing and Public Relations Coordinator

Division Corporate Support & Projects

Reports to Executive Manager Corporate Support and Projects

Mission, Vision and Values

Mission: To deliver the highest quality healthcare experience for patients.

Vision: To be the preferred choice for patients, doctors, and staff and to be recognised for the

provision of high-quality clinical care.

Values: Bethesda Health Care is committed to the following values:

- Teamwork - We create an environment of unity and togetherness.
- Respect - We recognise and acknowledge the uniqueness and value of every individual.
- Integrity - We demonstrate honesty and trust.
- Compassion - We work to express God’s love through a caring expression of kindness,

tolerance and tenderness.
- Excellence - We excel in all that we do so that we can promote the Mission of Bethesda

Health Care.
- Professionalism - We have pride in the high level of care and service we offer.

Staff are expected to demonstrate these values in the way they work, live the positive behaviours

described in the Bethesda Health Care Code of Conduct, and contribute to and promote the positive

working culture of the organisation.

Position Summary and Role Purpose

To deliver exceptional customer service while managing Bethesda Health Care’s marketing and

public relations activities. This includes overseeing events, publications, communications, and

digital content, as well as supporting stakeholder engagement and marketing strategy

development in collaboration with the Executive Manager.

Key Working Relationships

Internal External

Chief Executive Officer (CEO) External consultants in marketing, design,

communications, and public relations (PR)

Board of Directors and relevant committees Doctors' colleges and professional associations

(e.g., RACGP, AMA)

Executive Team Healthcare industry bodies and regulators

Management Committee members Corporate partners, fundraising partners, event

sponsors, and community groups

Volunteer Coordinator Media representatives

Staff Suppliers and service providers

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Key Responsibilities

Marketing and Public Relations
- Develop and implement a strategic marketing plan in collaboration with the Executive and

CEO’s office.
- Establish and manage a stakeholder engagement strategy to enhance Bethesda's external

presence (e.g., boardroom lunches and seminars).
- Oversee Bethesda’s publications and communications, including:

- Writing and publishing digital content.
- Managing the publication process, including printing coordination.
- Producing staff newsletters and the Annual Report, liaising with designers and
printers.
- Manage Bethesda’s social media presence, ensuring consistent and engaging content.
- Coordinate public relations initiatives in consultation with the CEO and external PR

consultants, including:
o Proactively managing positive media stories across mainstream and industry-specific
platforms.
- Handling media enquiries, on-site visits, and responses to critical incidents.
- Support internal communications, including the VMO Newsletter and hospital-wide updates.
- Maintain and update marketing materials across all hospital departments (Surgical Services,

Palliative Care, MPaCCS, Café).
- Manage marketing resources, including:

- Maintaining branded templates and display materials.
- Overseeing the photo library and visual assets.
- Ensure up-to-date content across Bethesda’s website and intranet.

Events Management
- Develop and manage the annual event calendar.
- Organise key hospital events, including:

- Annual Celebration Day and International Nurses Day.
- Staff Christmas functions and gift distribution.
- Fundraising events and ad hoc hospital functions.
- GP Education Program, including event planning, sponsorship, and RACGP accreditation.
- Coordinate GP events in collaboration with surgeons, securing sponsorship and managing

invitations.
Bethesda Foundation
- Assist in developing the Foundation’s strategic plan.
- Increase community awareness and donor engagement, including a Bequest Program.
- Oversee marketing materials, fundraising campaigns, and recognition strategies for donors.

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Health, Safety and the Environment
- Lead by example in fostering a positive safety culture at Bethesda Health Care.
- Adhere to all Bethesda Health Care policies, procedures, and standard operating guidelines

related to Work Health and Safety (WHS).
- Immediately report any incidents or hazards.
- Use all required safety measures, protective devices, and personal protective equipment.
- Complete all mandatory WHS training and education.
- Promote all staff well-being through respectful communication and interactions.
- Actively participate in WHS consultative processes.
- Uphold Bethesda Health Car