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Category Marketing Specialist
3 weeks ago
At Bunnings, you’ll make a positive difference to our business and beyond.
Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand and a major supplier to project builders, commercial tradespeople and the housing industry. Operating from a network of stores, trade centres, frame and truss sites, and online, Bunnings caters for consumer and commercial customers.
By joining our passionate and diverse team, you will have the opportunity to grow, develop, have fun and make a positive difference - to our customers and the communities where we live and work.
We are seeking an experienced Category Marketing Specialist to join our dynamic Bunnings team.
About the Role
Joining a newly created team in Marketing, the Category Marketing Specialist will assist with the translation of insights and category strategies into compelling and engaging go-to-market campaigns that reach the target category audiences. This includes developing multichannel marketing plans for key category campaigns, as well as executing tactical marketing activities that support the growth of the business.
What’s involved
As the Category Marketing Specialist you will:
- Work closely with the Strategy and Planning Managers to ensure the category is represented within key campaigns and seasonal events
- Understand the category marketing strategy and target audiences and be able to articulate this to the Merchandising and internal Marketing teams as part of campaign briefings
- Co-ordinate and produce category marketing campaigns across ATL and BTL channels, including eDM’s, social media, SEM and more.
- Help brief and plan content across digital channels to drive category awareness.
- Support the delivery of activity on the calendars through briefing and trafficking any asset creation required.
- Participate in monthly reviews of the content, direct marketing and social calendars ensuring the calendars are accurate.
- Help support the development of advertising material for store openings, refits and instore events.
- Provide any category-level marketing support for sponsorship activities and campaign integration with key internal and external stakeholders.
Who we are looking for
You enjoy working in a collaborative, outcome-driven, fast-paced environment where you will be supported in your work and learning. Your exceptional attention to detail, time management skills and ability to collaborate with cross-functional teams, coupled with your organisational skills, will see you succeed in this role.
You possess exceptional stakeholder management skills, are a creative and strong communicator (both verbally and written) who is passionate about meeting the segment’s needs.
You will also have:
- Five+ years' experience in marketing or a related business unit role.
- General understanding of ATL and BTL marketing channels, particularly Digital channels such as Social Media and SEM
- An understanding of outputs from customer research and insights
- An understanding of product briefing process and of legal & compliance requirements for advertising
- Sponsorship and event activation experience
- Degree in Marketing, Business Development or relevant studies at Tertiary Level
We’re here to support you.
You’ll be part of a workplace where you’ll feel like you belong.
There's so much on offer when you're part of our Bunnings team with benefits including:
- Our flexible and informal work environment which helps bring balance between work and home.- Team discount at Bunnings, OnePass and with other Wesfarmers retailers including Kmart, Target, Officeworks and Catch.- Discounts from corporate partners (such as private health insurance, gyms, car rental) and cost price food and drinks at our Bunnings café.- 12 weeks paid parental leave, regardless of gender, annual flu vaccinations and health checks.- The opportunity to create a real difference in your local community and environment.
Join us and experience Bunnings from the other side of the counter.
