Head of Marketing

1 week ago

Melbourne, Australia French Connection Full time

Generous discounts across all our Brands
- Flexible work arrangements
- Opportunity to work for a uniquely Australian Retail Group with a global vision

An exciting opportunity has arisen for a Head of Marketing to join Brandbank Group. The Head of Marketing role will have overall responsibility for developing and maintaining the strategic framework of our Fashion / Lifestyle brands.

The role will own a marketing budget and, in partnership with Design, Merchandise and Retail, ensure a consistent brand message and customer experience.

The role will also identify, design and implement CRM strategies in line with brand priorities and provide strategic recommendations to improve / enhance the brand loyalty programs.

**THE ROLE**:

- Develop Brand Strategy
- Own and evolve brands marketing calendars
- Oversee the PR, events and social media calendar
- Work with marketing team & key internal stakeholders to oversee the various brand campaigns
- Develop and evolve the digital Marketing strategy
- Own and drive all customer-facing aspects of a new group loyalty program
- Identify, design and implement CRM strategies in line with brand priorities and provide strategic recommendations to improve / enhance the brand loyalty programs
- Develop the Group Analytics Roadmap to provide analysis on reactive/proactive marketing and identify market/customer insights to inform business decisions

**THE IDEAL CANDIDATE**:

- A tertiary qualification or equivalent in a Marketing discipline
- Minimum 8 years in a similar role with extensive experience in Branding, PR, Advertising, Communications & Visual Merchandising
- Proven experience in designing, implementing and reviewing brand strategies that have delivered the desired outcomes within budgets
- Previous experience managing social media agencies & brand content
- Previous experience overseeing & executing major brand campaigns
- Exceptional communication, analytical, negotiation and written skills
- Depth of understanding of the national and international retailing landscapes
- Outstanding business acumen

**ABOUT BRANDBANK GROUP**:
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, French Connection, Allkinds, Commonry, kikki.K & Fine-Day.

**WHY JOIN THE BRANDBANK GROUP TEAM?**
- Generous discounts across all our Brands
- Flexible work arrangements
- Opportunity to work for a uniquely Australian Retail Group with a global vision
- Supportive team culture and environment
- Employee Referral Program - be rewarded for referring great new people to our team

If you are highly motivated, thrive on a challenge and are passionate about growing your career and are looking for a new adventure, then we would love to hear from you
**APPLY NOW.

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