Campaign Lead

About Us

**Discover your next career adventure with Dans**

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

About the Role
- **
Bring your passion and feel the energy**:

- ** Work with the iconic Dan Murphy’s brand and a high performing team**:

- ** 12 Month opportunity, parental leave cover**

As a **Campaign Lead - Brand**in the Dan Murphy’s team, you will play a lead role in bringing the brand to life through creating customer-first brand strategies that drive customer advocacy, maintain brand momentum and attract new customers to Dan Murphy’s.

You thrive in a fast paced but supportive working environment, have strong communication and stakeholder management skills and are passionate about brand building and delivering exceptional creative work that drives business results.

Sound good? Read on.

Here is a taster of what you can expect in this role:

- Lead and manage brand campaigns, activations and communications end to end across all channels, to ensure the campaign is on brand and on time, and delivered across an integrated customer journey.
- Support the development of the Dan Murphy’s Brand Strategy and brand communication plan.
- Champion the role of brand and help embed our brand positioning across the business including consistent use of our brand tone of voice and correct implementation of our distinctive brand assets and style guidelines.
- Be accountable for the project management of brand campaigns, and ensure cross functional team alignment.
- In partnership with Senior Integrated Media Manager, manage the media plan and budget for major campaigns.
- Ensure campaigns are clearly measurable and deliver to key customer and commercial objectives, lead the reporting, monitoring and optimisation during the campaign period, and oversee the post campaign review across each channel with all key stakeholders.
- Manage relationships with our creative and media agency partners to get the most effective and efficient outcome for our brand and customer.
- Manage the marketing spend for relevant campaign activity and partner with Marketing Coordinator to ensure all costs are tracked and balanced at month end.
- Help mentor and coach junior members of the team to share brand expertise and passion across the team and help grow their brand knowledge.
- Are flexible and work cross functionally with the broader marketing team to support execution of initiatives outside of your core role, when required.
- Work with teams across Dan’s end to end, creating a customer first team culture and role model the Endeavour Group ways of working.

What do we need from you

Now let’s talk about you:

- 5+ Years experience in marketing, with a strong focus on brand and campaign management.
- Proven track record in managing marketing campaigns from strategy through to execution, with a demonstrated ability to turn strategic plans into actionable results.
- You thrive in a fast paced, deadline driven environment.
- Expertise in managing budgets and reporting
- Solid understanding of media planning and channels, including execution across digital and non-digital channels.
- Strong understanding of cross-functional business planning, including category strategies, ensuring alignment with broader business goals.
- Demonstrated commercial acumen within a retail environment, with a deep understanding of optimisation techniques across multiple channels.
- Ability to interpret customer data to develop compelling retail plans and assess the effectiveness of marketing activities.
- Tertiary qualifications in business, marketing, or a related field.

**The benefits are good too**
- We offer flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
- Monthly meeting-free days
- Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
- Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
- At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply._

What's in it for you?

**We are together creators**

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclu