Social Content Creator

1 week ago

Melbourne, Australia Perion Full time

**Meet Perion**:
XP.GG is Perion’s flagship platform—An immersive new way to play that allows every gamer to complete challenges and win prizes, all while playing the world's largest video games.

Supported titles include Fortnite, Valorant and Overwatch 2.

**The Opportunity**

We are in an exciting growth phase and are now looking for an established influencer in the world of gaming, to join us and elevate our social channels: TikTok, Instagram, X, YouTube.

**You**:

- You have a natural aptitude for building engaged and loyal communities
- You’re passionate about the gaming industry
- You’re not afraid to experiment with different formats, such as live streaming, user-generated content campaigns
- You have mastered native creator tools on TikTok and Instagram, and wield some pretty impressive video and creative skills
- You know how to capitalise quickly on breaking news, memes and trends
- You’re a successful social content creator or influencer in your own right

**Attack Zones**:

- Devise and develop unique social media content ideas and campaigns that are tailored to gaming audiences
- Experiment with various content formats - video, static, interviews, live Q&A sessions, live streaming etc - to drive engagement
- Identify and capitalise on trending topics, memes and other content formats that resonate with the gaming community
- Own the content calendar, consistency in posting, tone and visual aesthetics that align with our brand identity
- Partner with other influencers, content creators and affiliates to drive campaigns that resonate with our audience, increasing brand exposure
- Collaborate regularly with marketing and product to ideate and execute social media campaigns to promote updates and new features
- Bring the team into the picture, creating in real life content that showcases who our people are and what their superpowers are
- Use social analytics to track the performance of posts and campaigns, reporting on key performance metrics (engagement, reach, conversion rates) weekly
- Analyse social trends and user behaviour specific to the gaming industry

**What you want**:

- Flexibility. We are open to full / part time, but would need a full time presence initially to bring you up to speed quickly
- To walk us through how you built your own engaged communities, and your learnings along the way
- A place to bring your combined passions for social media and gaming
- A hybrid environment, with Monday / Wednesday and Friday in the office
- To be part of a value-driven organisation where your skills make an impact

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